Marketing Operations Analyst

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dodge Construction Network

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1891

🏗️ Construction

💼 Consulting

📦 Logistics

Construction • Consulting • Logistics

Dodge Construction Network is a provider of construction market intelligence and digital connection tools that help contractors, architects, engineers, manufacturers and suppliers find projects, manage bids, and connect with decision-makers. The company delivers a searchable directory of projects, plans, specs, product/manufacturer data and BIM objects, verified RFP/RFQ leads, forecasting and analytics, and consulting services through SaaS platforms and data-driven solutions to support business growth across commercial and residential construction markets.

📋 Description

• Unlock data-driven decision making for marketing operations • Enable efficient campaign execution, accurate attribution, and scalable growth • Collaborate across marketing, sales, and IT to analyze and optimize demand generation, lifecycle marketing, and digital performance processes • Partner with marketing and sales stakeholders to ensure clean data, accurate tracking, and systems alignment • Build dashboards and reporting to support marketing analytics, data integrity, and platform visibility • Develop and document processes, workflows, and governance standards for campaign execution and lead management • Collaborate with demand generation and lifecycle teams on lead routing, segmentation, scoring models, and A/B testing • Monitor and report on platform performance, system errors, and integration gaps • Own troubleshooting and quality assurance • Report directly to the Sr. Director, Revenue Operations & Analytics • Expected travel of 10%

🎯 Requirements

• Candidates located in the continental United States will be considered • Legally authorized to work in the United States and must not now or in the future require sponsorship for employment visa status • Bachelor’s degree in a related field or equivalent education and work experience • 4+ years in marketing operations, marketing technology, or related roles • Hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking • Hands-on experience with WordPress for website updates, plugin management, and performance optimization • Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive • Familiarity with tagging, tracking, UTM frameworks, Google Tag Manager, and GA4 • Experience supporting lead routing and scoring, lifecycle management, attribution modeling, and campaign analytics • Strong technical aptitude and project management skills • Ability to translate marketing needs into system solutions • Clear communication and ability to partner cross-functionally and train others on tool usage • Preferred: hands-on proficiency with Salesforce standard and custom objects, reports, dashboards, list views, and reporting schema • Preferred: strong Excel skills, including lookups, pivot tables, and basic modeling • Preferred: experience building or maintaining dashboards in Tableau, QuickSight, or similar BI tools • Preferred: experience with prompt engineering Large Language Models (LLMs) for data-driven analysis • Preferred: meticulous attention to detail and strong documentation habits • Preferred: ability to field requests from multiple stakeholders and prioritize competing day-to-day demands • Background check required after a conditional job offer

🏖️ Benefits

• Market competitive salary • Comprehensive benefits • Uncapped variable incentive plans or an annual discretionary performance bonus, for applicable roles • Reasonable accommodation or assistance completing the online application • Equal employment opportunity