Director of Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

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Doing Things

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

💼 Consulting

🏨 Hospitality

💰 Series A on 2022-02

Marketing • Consulting • Hospitality

Doing Things is a portfolio of social-first brands that focuses on building passionate communities through authentic content and unique products. Founded by creators, the company has scaled from a couple of meme pages into a significant player in the creator economy, managing over 40 brands with a collective reach of 567 million monthly impressions. They excel in driving cultural relevance and virality through humor and entertainment, and offer a diverse range of products that include apparel, merchandise, and experiential events. Their monetization strategy spans content creation, commerce, events, and licensing, making them influential in shaping internet culture and trends.

📋 Description

• Translate top-line revenue goals into a clear, channel-level marketing strategy • Set and manage marketing metrics and targets including AOV, conversion rate, CAC, ROAS, and MER • Translate targets into required traffic and spend • Maintain command of full contribution margin and partner with operations and product teams on supply-chain economics • Own paid acquisition strategy across Meta, Google, and emerging channels • Manage media buyers and outside agency against CAC, MER, incrementality, and blended business performance • Audit spend and make rapid, informed adjustments • Build rolling forecasts and coordinate the promotional calendar • Model margin impact before approvals and run post-promotion analysis • Own campaign strategy end to end • Oversee the in-house creative team and serve as final creative approver • Build a repeatable creative-testing system and coordinate drop and seasonal rollouts across paid, organic, email, and SMS • Guide and mentor the eCommerce manager responsible for email, SMS, loyalty, and lifecycle execution • Set retention strategy and manage accountability for repeat-purchase rate, LTV, and returning-customer revenue • Establish and own core KPIs including CAC, LTV, ROAS, MER, and contribution margin • Lead a weekly growth review and maintain a concise scorecard with accountable owners • Set expectations for media buyers, agencies, the eCommerce manager, creative team, and outside partners • Build operating rhythms and recommend when to hire, outsource, or automate • Report directly to the GM and focus on profitable, durable business growth

🎯 Requirements

• 7+ years in eCommerce, growth, or performance marketing with a track record of profitable scaling, including 3+ years leading strategy, teams, or agencies • Strong command of Meta Ads, Google Ads, PMAX paid economics, and attribution, with experience managing significant monthly ad budgets • Solid understanding of contribution margin, CAC, LTV, and eCommerce financials, and proven ability to build forecasts and communicate performance clearly to leadership • Experience managing agencies, media buyers, and creative or lifecycle partners • Bonus: hands-on with Shopify, Attentive, and Tableau; apparel, accessories, or lifestyle brand background; experience in a founder-led environment; and a genuine feel for modern golf culture

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