Senior Manager, Retention Marketing, Ads – DoorDash for Business

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $159.8k - $235k / year

⏰ Full Time

🟠 Senior

🔄 Customer Retention Specialist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DoorDash

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

Food & Beverage • Logistics • eCommerce

DoorDash is a leading food delivery service that connects customers with local businesses and restaurants. By empowering local economies, DoorDash facilitates the growth and success of restaurants and retailers, offering a flexible work environment for its employees. The company emphasizes innovation and aims to redefine the local commerce experience while providing extensive benefits and opportunities for team members across various career areas.

📋 Description

• Lead a team of Marketers responsible for communications with Advertisers and DoorDash for Business customers via email, push, SMS, and in-app CRM channels • Drive awareness and adoption of Ads & Promotions across SMB, Enterprise, and CPG advertisers • Drive adoption and activation of the DoorDash for Business suite among company administrators and employees • Own the full CRM lifecycle strategy, including onboarding, activation, product adoption, and churn mitigation • Define and own priority KPIs • Analyze Advertiser and DoorDash for Business customer dynamics • Lead annual and quarterly retention marketing plans • Develop a high-performing team of Retention Marketers • Ensure retention campaigns launch consistently, quickly, and with high quality • Improve targeting logic, creative tooling, journey management, and experimentation infrastructure • Lead the transition from Braze/Iterable to DoorDash’s first-party CRM tool • Drive personalization and automation innovations with MarTech, Engineering, and Analytics • Partner strategically with Ads and DoorDash for Business leaders across Product, Strategy & Operations, Marketing, and Sales • Build functional roadmaps and deliver shared business goals

🎯 Requirements

• 8+ years experience in B2B marketing, engagement or operations • 5+ years managing high-performing teams • Track record of developing profitable B2B retention marketing programs and exceeding performance and revenue targets • Experience in advertising or business-services products ideally • Strong analytical skills • Ability to translate large and disparate data sets into hypotheses and an experimentation strategy • Strong experience with CRM technology, including marketing automation / ESP platforms such as Iterable, Braze, Salesforce Marketing Cloud, and HubSpot • Experience deploying complex multi-channel programs • Ability to work independently and build strong internal relationships and consensus • Experience building in new, fast-growing businesses and navigating ambiguity • Passion for customer experience and delivering incremental value to customers • Ability to think and perform both tactically and strategically • Ability to pivot readily and react to real-time data • Experience in B2B2C, SaaS, or advertising products is a plus • Familiarity with SQL is a plus • Bachelor’s Degree required; Master’s degree a plus

🏖️ Benefits

• Equity grants • 401(k) plan with employer matching • 16 weeks of paid parental leave • Wellness benefits • Commuter benefits match • Paid time off • Paid sick leave • Medical benefits • Dental benefits • Vision benefits • 11 paid holidays • Disability insurance • Basic life insurance • Family-forming assistance • Mental health program • Flexible paid time off/vacation for salaried roles • 80 hours of paid sick time per year for salaried roles • Comprehensive benefits and perks • Premium healthcare • Wellness expense reimbursement

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