Lifecycle and Retention Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🔄 Customer Retention Specialist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Fabric

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

Healthcare • Artificial Intelligence • Healthcare Insurance

Fabric is a healthcare technology company that specializes in providing integrated, AI-powered solutions to improve patient access and streamline care delivery. Their platform features a Digital Front Door for convenient patient engagement, along with tools for intake, triage, routing, and hybrid care enablement. By leveraging advanced AI and data-driven insights, Fabric enhances operational efficiency for healthcare systems and organizations, ultimately leading to better patient outcomes and savings for healthcare providers.

📋 Description

• Own the lifecycle and retention strategy across member B2C and partner B2B audiences • Migrate and build up the CRM platform and optimize the supporting data model • Design and launch onboarding journeys, engagement nudges, retention interventions, and winback campaigns • Own retention analysis, including cohort analysis, churn modeling, and behavioral segmentation • Partner with product on in-product nudges and notification design • Partner with customer success on B2B retention and renewal motions • Set the lifecycle measurement framework, including tracking, testing, and retention standards • Build campaigns and journeys hands-on in the CRM tool • Define and modernize the lifecycle function from the ground up

🎯 Requirements

• 6-10 years in lifecycle, retention, or CRM with strategic and hands-on scope • Direct experience standing up or scaling a CRM platform such as Iterable, Braze, Customer.io, Klaviyo, or similar • Demonstrable analytical depth in cohort analysis, retention modeling, and segmentation • Track record building lifecycle programs from foundation to scale • Experience across email, SMS, push, and in-product channels • Experience in lifecycle marketing, retention, or CRM with hands-on tool ownership and strategic scope • Ability to build a lifecycle function from zero • Ability to run cohort analyses, build segmentation, and design experiments • Ability to work across B2C consumer lifecycle and B2B partner retention motions • Healthcare or regulated industry experience is a plus, not required • Hands-on experience with SQL and BI tools is a bonus • Experience building lifecycle in compliance-bound environments such as HIPAA and TCPA is a bonus • Prior experience scaling from IC to manager scope is a bonus

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Unlimited PTO • 401(k) plan • Stock options • Bonuses • Additional compensation may be available based on role eligibility

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