Media Analyst

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $59.4k - $106.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

👻 Ghost score 0%

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks • Support recurring and ad hoc reporting, business reviews, and performance narratives • Translate performance data into actionable insights and recommendations • Partner with Analytics on KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives • Investigate performance changes and answer business questions about what happened and why • Validate media data across agency reporting, dashboards, platforms, and internal data sources • Identify and resolve reporting discrepancies, tracking issues, and measurement gaps • Support tagging, tracking, and attribution governance • Improve data quality and measurement consistency with Analytics, Web, CRM, and agency teams • Maintain reporting standards, documentation, and operational processes • Analyze audience performance and support audience strategy and first-party data activation testing • Document audience learnings, performance trends, and best practices • Review agency reporting, analyses, and recommendations • Support performance reviews, testing roadmaps, and measurement initiatives • Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders • Surface risks, data issues, opportunities, and learnings to leadership • Contribute to portfolio-level reporting, knowledge sharing, and continuous improvement

🎯 Requirements

• 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing • Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media • Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation • Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices • Experience working with agency partners and cross-functional stakeholders • Strong analytical, organizational, and problem-solving skills • Advanced Excel skills and experience working with large datasets • Excellent communication and presentation skills • Preferred: Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms • Preferred: Experience with audience analysis, CRM data, CDPs, or first-party data activation • Preferred: Experience supporting testing, incrementality, attribution, or measurement initiatives • Preferred: Experience in a portfolio brand or franchise environment • Preferred: Agency experience or experience supporting agency-managed media programs

🏖️ Benefits

• Health and wellness benefits • Paid time off • Holiday pay • Early access to 50% of earned wages through myFlexPay