Senior Lead, Driven Consumer Insights

Job not on LinkedIn

🔥 14 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $124.8k - $222.9k / year

⏰ Full Time

🟠 Senior

🔬 Research Analyst

👻 Ghost score 0%

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Transform business questions into customer research initiatives by identifying the right research approach, questions, and vendors • Translate consumer feedback from focus groups, surveys, reviews, social listening, customer support interactions, and other listening channels into actionable insights and business recommendations • Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions and connect insights to enterprise and brand-level decisions • Lead and support primary consumer research, including survey design, discussion guide development, vendor coordination, fieldwork management, and results synthesis • Analyze qualitative and quantitative research findings to identify consumer needs, pain points, motivations, purchase drivers, loyalty drivers, and experience improvement opportunities • Develop insight narratives and presentations with practical recommendations for leadership and cross-functional partners • Monitor consumer trends, competitive activity, brand perceptions, and category dynamics to inform growth, positioning, and customer engagement strategies • Support measurement of customer experience and marketing initiatives by connecting consumer feedback to operational, brand, and business outcomes • Maintain research documentation, insight repositories, and recurring reporting • Oversee brand health surveys, including brand awareness and ad effectiveness • Represent customer perspectives in planning, prioritization, and decision-making discussions

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field • 5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function • Experience translating consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business recommendations • Strong understanding of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis • Ability to synthesize complex information into clear insight stories, executive-ready presentations, and practical recommendations • Experience working with research vendors, managing project timelines, and ensuring research outputs meet business objectives • Strong analytical skills with comfort interpreting survey data, customer feedback trends, competitive research, and behavioral or transactional data • Proficiency with Excel and PowerPoint • Self-motivated, organized, and comfortable managing multiple research priorities in a fast-paced, multi-brand environment

🏖️ Benefits

• Health and wellness benefits • Paid time off • Holiday pay • Early access to 50% of earned wages through the myFlexPay program

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