Senior Director, Demand Generation

🔥 3 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $176k - $316.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead cross-channel demand generation efforts for Experian Insurance • Guide experimentation and optimization across acquisition channels • Partner with analytics and product teams to deliver measurable, scalable impact • Manage a team with direct reports • Report to the Vice President, Insurance Services • Evaluate and pilot new acquisition channels, platforms, and lead sources • Design test-and-learn frameworks for exploratory channels • Build channel pilot plans, success criteria, and scale-or-kill recommendations • Create documentation, plans, and enablement materials for successful pilots • Manage a large marketing portfolio spanning multiple channels and partners • Improve execution standards across channel owners and performance marketing teams • Set direction on budget allocation, pacing frameworks, and performance diagnostics • Standardize processes and operating rhythms across channels • Improve targeting, segmentation, and lead scoring with analytics and decision science teams • Optimize decision systems, including routing and bidding logic • Translate funnel and cohort insights into recommendations • Manage demand forecasting and scenario planning across channels • Establish experimentation frameworks across channels • Partner with Product to prioritize marketing UX testing to improve customer conversion • Embed pilot insights into ongoing execution • Combine cross-channel insights to prioritize growth investment

🎯 Requirements

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of the personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Life and disability insurance • Family leave • Flexible work environment, with ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays • Inclusive and purpose-driven culture • Accommodation support for disabilities or special needs