Director, GTM Operations

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FireMon

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $40M Debt Financing on 2020-08

Consulting • Healthcare • Logistics

FireMon is a leading provider of security solutions focused on firewall policy management, cloud security operations, and cyber asset discovery and identification. The company offers a range of products that streamline security operations and automate workflows, helping organizations manage risks, enforce compliance, and detect and mitigate threats in both cloud and firewall environments. With over 20 years of experience, FireMon serves diverse industries such as healthcare, financial services, retail, manufacturing, and technology. Its solutions are designed to increase visibility, reduce risk, and manage changes across hybrid network policies.

📋 Description

• Own the marketing operations roadmap across systems, processes, data, automation, and measurement • Partner with Marketing, Sales, Partner, and Customer Success leadership to translate pipeline and revenue goals into measurable funnel strategies, operational requirements, and performance targets • Analyze funnel performance across lead generation, qualification, conversion, pipeline creation, opportunity progression, win rates, and expansion • Diagnose performance issues and recommend actions addressing audience, campaign execution, conversion, lead management, sales follow-up, data quality, and operational processes • Provide strategic insights and recommendations to improve campaign performance, sales productivity, resource allocation, and pipeline outcomes • Own marketing automation platform strategy, administration, architecture, integrations, and governance • Design and optimize lead lifecycle processes including capture, scoring, enrichment, routing, nurture, recycling, and qualification • Serve as the GTM organization’s primary Salesforce subject matter expert for campaigns, lead, contact, account, and opportunity processes, fields, workflows, integrations, and reporting • Align marketing automation, Salesforce, sales engagement tools, partner processes, and customer success processes • Partner with Sales leadership on territory and account assignment, rules of engagement, pipeline management, and forecasting • Own measurement of GTM lead generation performance from first engagement through pipeline, bookings, and revenue • Develop reporting and dashboards for funnel conversion, campaign performance, attribution, pipeline coverage and contribution, forecast accuracy, velocity, win rates, and GTM efficiency • Analyze why performance changed and identify actionable recommendations for GTM leadership • Evaluate program effectiveness and improve conversion and ROI with Demand Generation, Digital, Field, Partner, and Product Marketing • Leverage AI and analytical tools, including Claude, to accelerate analysis and surface performance insights • Identify and implement AI and automation opportunities in GTM operations workflows • Build or oversee AI-powered workflows and agents for campaign execution, sales productivity, reporting, data quality, analysis, and operational efficiency • Evaluate emerging AI and automation technologies for business impact • Establish and enforce standards for database hygiene, normalization, deduplication, account hierarchies, segmentation, enrichment, campaign taxonomy, and data quality • Own and optimize FireMon’s GTM technology ecosystem • Evaluate technology needs and recommend platforms to add, consolidate, replace, or eliminate • Maintain documentation of system architecture, integrations, workflows, and business rules

🎯 Requirements

• 8-10+ years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or related roles, preferably within B2B SaaS • Deep hands-on experience with a major marketing automation platform such as Marketo or HubSpot • Strong Salesforce expertise, including campaign architecture, lead, contact, account, and opportunity management, workflows, reporting, and GTM integrations • Demonstrated experience designing and optimizing end-to-end lead lifecycle processes • Strong understanding of B2B funnel architecture, conversion, pipeline measurement, attribution, and marketing-to-sales handoffs • Proven ability to analyze funnel and campaign performance, diagnose root causes, and translate data into strategic recommendations • Experience building executive-level reporting and communicating performance results, business implications, and required actions • Strong experience with GTM analytics, attribution, data governance, and database management • Proven ability to architect scalable systems and processes while remaining hands-on enough to troubleshoot and execute when needed • Strong analytical, problem-solving, project management, and cross-functional leadership skills • Ability to operate both strategically and tactically in a fast-paced environment

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