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Director, Sales Enablement

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Logo of First Due

First Due

201 - 500 employees

Founded 2016

☁️ SaaS

🏛️ Government

🤝 B2B

💰 $355M Private Equity Round - First Due on 2025-08

SaaS • Government • B2B

First Due is a software company that provides cloud-based pre-incident planning, mapping, and situational awareness tools for fire departments, EMS, and other emergency responders. Its platform centralizes building data, hydrant locations, risk assessments, and operational details and integrates with dispatch/CAD systems to improve incident response, resource allocation, and community risk reduction. First Due sells its platform as a subscription/service to public-safety agencies and municipal governments.

📋 Description

• Own time-to-first-deal for new account executives and build onboarding around real pipeline, live customer conversations, and recorded calls • Build and run a tiered certification program covering trade-show fluency, demo certification, and full-suite certification • Use AI for call analysis, coaching, content personalization, and rep self-service • Establish weekly coaching loops surfacing deal risk, demo quality, talk-track adherence, and discovery gaps • Build reusable AI assistants for objection handling, battlecards, discovery preparation, and account research • Enable account executives to present the full product suite and support land-and-expand selling across RMS, ePCR, scheduling, training, command, and reporting • Audit, rebuild, or retire sales collateral and establish a single source of truth • Assign ownership, adoption targets, and sales-metric connections to tools in the sales stack • Participate in weekly leadership stand-ups and monthly business reviews • Improve coaching effectiveness of the four Regional Sales Directors • Partner with Solution Consulting and Product on demo discipline, sandbox usage, and new-feature enablement • Write the sales enablement playbook and personally lead live sessions, call reviews, demos, and certification during the first six to twelve months

🎯 Requirements

• Seven or more years in B2B SaaS sales, sales enablement, sales engineering, or sales management • At least three years owning enablement outcomes • Demonstrated reduction in ramp time, improvement in win rates, or successful certification program impact • Hands-on experience with Gong or a similar platform • Experience with modern outbound tooling • Experience with LMS platforms • Experience with CRM workflow design • Working fluency with AI, including building custom GPTs or similar assistants, automating call review, and using AI for coaching and content • Background as a high-performing AE, sales manager, or sales engineer is a strong plus • Experience selling into public safety, healthcare, govtech, or other vertical or regulated markets helps • Ability to work in an ambiguous, fast-moving environment • Must be authorized to work for any US employer in the United States • Unable to sponsor or transition employment visa sponsorship • Successful completion of a criminal background check required

🏖️ Benefits

• Medical, dental, and vision coverage • FSA/HSA • 401(k) • Flexible PTO • Fully remote workplace • Technology stipend • Opportunities for advancement • Competitive pay • Other benefits and perks

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