Digital Campaign Specialist

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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First Connect Insurance Services

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🛡️ Insurance

💳 Fintech

☁️ SaaS

Insurance • Fintech • SaaS

First Connect Insurance Services is an insurtech platform designed to support independent insurance agents in growing their agencies. It offers fast access to over 130 insurance carriers across various coverage types, including home, auto, commercial, and life insurance. The platform features user-friendly tools such as a comparative rater for quotes, real-time market appetite insights, and seamless onboarding processes, allowing agents to streamline their operations and enhance their business performance without incurring high costs.

📋 Description

• Own end-to-end campaign builds, including drip automation, forms, landing pages, and email assets across all campaign types • Build and manage remarketing campaigns to re-engage unconverted leads • Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns • Build emails in HubSpot's email builder, code templates, optimize subject lines and preview text, and ensure correct rendering across devices and clients • Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS • Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, translating results into recommendations • Monitor campaign performance daily/weekly and prepare regular reporting • Coordinate with Marketing, Product, and Sales to align campaigns with carrier offerings, promotions, and platform capabilities • Work with Product Marketing, Growth Marketing, and Graphic Designers from campaign brief through build, launch, and reporting

🎯 Requirements

• Bachelor's degree in marketing, business, or related fields • 3+ years of experience building and managing campaign assets such as forms, landing pages, and emails • Hands-on HubSpot experience required, including Marketing Hub, Workflows, and email campaigns at minimum • Proficiency in HTML/CSS for email and landing page builds • Experience building landing pages in HubSpot Content Hub or a similar CMS • Experience running A/B testing programs with documented results • Comfortable reading campaign analytics and adjusting strategy based on performance • Ability to manage multiple campaigns simultaneously and meet deadlines • Excellent written communication skills for briefing creative and reporting results • Preferred: experience marketing to insurance agents, financial services professionals, or another regulated industry • Preferred: background in B2B, SaaS, or marketplace/platform businesses • Preferred: experience in high-volume lead acquisition environments • Preferred: exposure to incentive or loyalty program marketing • Preferred: HubSpot Marketing Hub certification

🏖️ Benefits

• Multiple medical plans to choose from • 100% employer-covered dental and vision plans for team members and families • 401(k) retirement plan • Short- and long-term disability • Employer-paid life insurance • Flexible Spending Accounts (FSA) for health and dependent care • Employee Assistance Program (EAP) • Equity compensation eligibility • Training and internal career growth opportunities • Flexible Time Off