Director of Channel Sales – North America

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 25%

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Logo of Fitt City

Fitt City

51 - 200 employees

🧘 Wellness

🏥 Healthcare

👥 B2C

Wellness • Healthcare • B2C

Fitt City is a digital media platform that connects users with health and fitness experiences, while also linking businesses in the wellness sector with a health-conscious audience. Available as both a website and a mobile app, Fitt City helps individuals find healthy eating options, workout locations, and outdoor adventures across multiple cities in the US, UK, Canada, and Australia.

📋 Description

• Own North American retail and distributor revenue end to end, from first outreach through the first purchase order, sell-through, and reorder • Open relationships with retail buyers and distributors across wearables and connected fitness, fitness hardlines, recovery and rehab, physical therapy and chiropractic, health and wellness, HSA/FSA-eligible health commerce, and employee benefits • Personally manage each launch through the first 90 days on shelf, including planogram, staff training, demo program, co-op spend, velocity data, and reorder • Monitor sell-through data early and take action during weeks 4 through 12 when products underperform • Manage retail and distribution as distinct channel motions • Build and execute the North American channel strategy and decide which accounts to open first • Travel 40–50% to buyer meetings, trade shows, and distributor sites • Represent the US channel internally and feed partner data and field insights into product, marketing, and supply decisions • Report directly to the Co-Founder • Build the channel function from scratch with full ownership of North America

🎯 Requirements

• Live, current rolodex of retail buyers and distributors in the relevant departments • Ability to personally run a retail or distributor launch through the first 90 days on shelf and provide the 90-day sell-through number • Experience handling a failed launch or product that sat, including specific actions taken during weeks 4 through 12 • Credibility working with both retail buyers and distributors as distinct channel motions • Comfortable owning a territory outright in a rapidly growing, well-funded company • Medical device or FDA-regulated experience is nice to have, not required • EMS category knowledge is nice to have, not required • CRM and pipeline tooling experience is nice to have, not required • Trade marketing execution experience is nice to have, not required • International channel experience is nice to have, not required • Formal team management experience is nice to have, not required

🏖️ Benefits

• Travel 40–50% to buyer meetings, trade shows, and distributor sites • Reorder-motivated compensation preference: paid on replenishment and sell-through percentage rather than signatures, sell-in volume, or pipeline value

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