Regional Director of Client Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $145k - $155k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Franklin Energy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

⚡ Energy

💼 Consulting

☁️ SaaS

💰 Private equity on 2024-03

Energy • Consulting • SaaS

Franklin Energy is a clean energy solutions firm that helps utilities, state energy offices, contractors, and large commercial & industrial clients design, deliver, and scale energy programs and clean-energy projects. They offer strategic consulting, turnkey program delivery, product solutions, and design/build services for energy efficiency, solar PV, battery storage, EV charging, and electrification. Franklin also develops and licenses software and digital tools (NGAGE, Snugg Pro, PRAXIS, NEXUS, Smart Commerce) for program management, home energy assessments, C&I project workflows, behavioral engagement, and online commerce. The company emphasizes equitable participation, measurable savings, and integrates customer insights, field operations, and stakeholder collaboration; their reported 2025 results include 3. 7M customers served, $38. 2M in low-income incentives delivered, 1,900+ clients, and 30+ years of experience.

📋 Description

• Own marketing responsibilities for a dedicated region of the U.S. • Own relationships and strategic marketing-related thought leadership for utility clients and their customers • Partner to activate business-building programs across the region • Develop and maintain a best-in-class, data-driven, results-oriented playbook • Adapt marketing approaches to each client and program • Serve as a cross-functional partner and project leader for the regional leadership team • Lead strategic planning and overall program budget delivery across the region • Identify high-potential customer segments and personas and manage ongoing plan utilization • Lead the regional team in building programs that improve client KPIs, cost of acquisition, brand, customer, and financial objectives • Identify and address at-risk clients and program RFPs • Oversee digital, mass media, and event marketing campaigns with internal staff and external advertising agencies • Develop marketing best practices and pursue continuous improvement • Communicate campaign effectiveness to stakeholders and support resource planning and customer expectation management • Initiate campaigns, prepare strategy briefs, and manage creative requests through the marketing project management system • Review, analyze, and communicate promotion results and identify opportunities to improve and innovate • Provide day-to-day leadership, coaching, and mentoring to direct reports • Mentor department personnel on personal and long-term development goals • Match team capabilities with program needs • Build and lead a high-performing, client-centric team culture

🎯 Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field • Minimum of 10 years’ experience in marketing • At least 5-7 years of supervisory experience • At least 5-7 years of client management experience in a marketing capacity • Demonstrated experience leading a cross-functional marketing team to deliver significant pipeline results and conversion across B2B and B2C segments • Experience managing multiple accounts, client relationships, business development, and staff management • Experience leading a team, motivating employees, and generating results, ideally in a remote environment • Proven record of setting and achieving strategic goals • Proficient in digital marketing, CRM, SEO, and analytics • Ability to forecast, create, and adhere to a marketing budget • Proven record of operational expertise • Strong problem-solving skills • Ability to analyze and interpret data and solve practical problems • Strong client service and communication skills • Strong emotional intelligence in client management and people leadership • Commitment to diversity and inclusion • Willingness to travel up to 25–30% • Advanced degree in a related field preferred

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Retirement benefits • Paid time off • Paid holidays • Other company-sponsored benefits and programs