Adjunct Faculty, Psychology of Marketing

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🔥 12 hours ago

🏄 California, Montana, +3 more states – Remote

🏄 California – Remote 🦬 Montana – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Franklin University

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1902

📚 Education

🤝 Non-profit

Education • Non-profit

Franklin University is an accredited, nonprofit university founded in 1902 that focuses on flexible, career-oriented education for adult learners. It offers online and campus-based associate, bachelor's, master's, and doctoral degrees as well as microcredentials and professional certificates, with multiple start dates and a tuition-rate guarantee to help control costs. Franklin emphasizes transfer-friendly pathways, workforce-aligned programs (including cybersecurity, nursing, business, IT, and education), marketplace partnerships with industry providers, and holds multiple specialized accreditations and recognitions such as IACBE, CCNE, CAEP, CAHIIM and an NSA Center of Academic Excellence in Cyber Defense.

📋 Description

• Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science • Help students apply psychological science to consumer and marketplace behavior • Guide analysis of cognitive, emotional, motivational, social, cultural, and contextual influences on consumer decisions • Examine consumer decision journeys, behavioral barriers, persuasion, trust, branding, preference, and customer experience • Critically evaluate consumer neuroscience research and distinguish supported applications from unsupported claims • Integrate applications involving AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media • Facilitate discussion of ethical issues involving behavioral influence, persuasion, privacy, targeting, consumer data, and vulnerable populations • Translate consumer research and behavioral evidence into practical organizational recommendations • Provide timely, substantive feedback on student work • Support development of consumer behavior diagnostics, decision journey maps, behavioral marketing strategies, ethical influence frameworks, and executive consumer insights • Maintain active engagement with students and fulfill University expectations for online instruction, assessment, communication, and academic quality

🎯 Requirements

• Earned doctoral degree in psychology or a closely related behavioral science discipline • Demonstrated academic or professional expertise in Industrial-Organizational or Business Psychology with relevant consumer-behavior expertise, Consumer Psychology, Marketing Psychology or a closely related interdisciplinary area, Consumer Behavior, Behavioral Science, Social Psychology, Cognitive Psychology, Judgment and Decision-Making, and/or Behavioral Economics • Experience in graduate-level or adult online teaching, consumer or behavioral research, customer or consumer insights, behavioral marketing strategy, market research, behavioral analytics, customer experience, branding, persuasion, decision science, digital consumer behavior, AI-enabled marketing, personalization, recommendation systems, applied behavioral science consulting, or translating behavioral research into organizational or executive recommendations • Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy is highly desirable • Comfortable evaluating evidence, diagnosing consumer behavior, analyzing emerging technologies, challenging unsupported behavioral claims, and developing practical organizational recommendations • Interest in the relationship among psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence • Must be located outside California, New York, Massachusetts, Montana, and the City of Philadelphia

🏖️ Benefits

• Inclusive and respectful educational and workplace environment • Online teaching environment • Accredited, nonprofit university setting

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