Senior Marketing Operations Analyst

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $89k - $116k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

We give strategy the human edge™.

📋 Description

• Architect, build, and maintain marketing analytics infrastructure in Domo • Design scalable data models, create automated data flows, and manage API integrations with Salesforce and HubSpot • Ensure marketing data is accurate, reliable, and consistent across platforms • Create and manage marketing dashboards and reports for technical and non-technical stakeholders • Identify data discrepancies and gaps across Martech tools • Ensure data is refreshed on schedule and easily understood • Translate complex data into actionable insights for marketing leaders and executive stakeholders • Present findings and recommendations and serve as the primary contact for marketing analytics • Proactively flag emerging trends and risks to the marketing team • Monitor funnel, channel, and campaign performance, including MQL, attribution, and ROI • Identify trends, risks, and opportunities and provide recommendations to marketing leadership • Partner with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics • Inform budget planning and measure marketing ROI • Reconcile marketing attribution data with financial reporting to create a unified view of performance and investment impact

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field • 5+ years in marketing analytics, marketing operations, or a closely related analytics role • Experience with marketing operations and/or analytics in a B2B environment • Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting • Strong SQL skills for querying and transforming data across multiple sources • Hands-on Salesforce reporting experience (leads, opportunities, pipeline) • Advanced Excel (formulas and pivot tables) • Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.) • Experience with API-based integrations between marketing/sales tools and BI platforms • Experience building and maintaining reports in HubSpot or a similar marketing automation platform • Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners • Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics) • Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders • Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay