Director, Product Marketing

🕒 October 7

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

FranklinCovey is a global leader in organizational transformation, specializing in developing exceptional leaders, teams, and cultures that drive business results. They provide a range of services including training courses, executive coaching, and consulting, focusing on personal and interpersonal effectiveness to enhance individuals' skills and overall team performance. With tools such as the All Access Pass and the 7 Habits of Highly Effective People®, FranklinCovey empowers organizations to achieve consistent, breakthrough results in various sectors.

📋 Description

• Lead the product marketing function for the enterprise B2B division • Own positioning, messaging, and go-to-market strategy end-to-end • Build, lead, and develop a high-performing product marketing team • Set the strategic agenda and operating rhythm for the function • Manage budget and vendor relationships • Advise the VP of Marketing and senior product, sales, and marketing leaders • Synthesize market, competitive, and customer insight into recommendations • Build a cohesive narrative across the multi-product, multi-solution portfolio • Create messaging frameworks for brand, demand generation, events, sales, and customer teams • Conduct market and industry discovery • Translate complex products and services into clear value propositions • Develop sales enablement materials, including talk tracks, pitch guides, collateral, and case studies • Lead go-to-market plans for launches, expansions, and growth initiatives • Coordinate with product, tech, sales, customer success, and marketing teams • Refine messaging and go-to-market strategy using customer, market, competitor, and field feedback • Guide thought leadership and point-of-view content creation • Own measurable outcomes and report progress to leadership

🎯 Requirements

• Bachelor’s degree • 10+ years of B2B product marketing experience • 3+ years directly managing product marketers • Experience in B2B product marketing in services, software platforms, or complex enterprise offerings • Strong understanding of B2B services and how senior leaders make purchasing decisions • Experience marketing to HR or L&D audiences • Track record of leading end-to-end launches or market expansions across teams and departments • Proven success marketing high-value, intangible solutions • Expertise in structured messaging frameworks • Solid understanding of enterprise sales motions • Demonstrated ability to hire, coach, and retain product marketing talent • Experience in healthcare, finance, construction, manufacturing, or tech • Strong executive presence and ability to influence stakeholders • Highly collaborative, low-ego, and outcome-focused • Data-informed and insight-driven • Comfortable engaging in technical or product-detail-heavy conversations

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume