Senior Marketing Operations Analyst

🕒 October 14

🇺🇸 United States – Remote

💵 $89k - $116k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

FranklinCovey is a global leader in organizational transformation, specializing in developing exceptional leaders, teams, and cultures that drive business results. They provide a range of services including training courses, executive coaching, and consulting, focusing on personal and interpersonal effectiveness to enhance individuals' skills and overall team performance. With tools such as the All Access Pass and the 7 Habits of Highly Effective People®, FranklinCovey empowers organizations to achieve consistent, breakthrough results in various sectors.

📋 Description

• Architect, build, and maintain marketing analytics infrastructure in Domo • Design scalable data models, create automated data flows, and manage API integrations with Salesforce and HubSpot • Ensure marketing data is accurate, reliable, and consistent across platforms • Create and manage marketing dashboards and reports for technical and non-technical stakeholders • Identify data discrepancies and gaps across Martech tools • Ensure data is refreshed on schedule and easily understood • Translate complex data into actionable insights for marketing leaders and executive stakeholders • Present findings and recommendations and serve as the primary contact for marketing analytics • Proactively flag emerging trends and risks to the marketing team • Monitor funnel, channel, and campaign performance, including MQL, attribution, and ROI • Identify trends, risks, and opportunities and provide recommendations to marketing leadership • Partner with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics • Inform budget planning and measure marketing ROI • Reconcile marketing attribution data with financial reporting to create a unified view of performance and investment impact

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field • 5+ years in marketing analytics, marketing operations, or a closely related analytics role • Experience with marketing operations and/or analytics in a B2B environment • Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting • Strong SQL skills for querying and transforming data across multiple sources • Hands-on Salesforce reporting experience (leads, opportunities, pipeline) • Advanced Excel (formulas and pivot tables) • Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.) • Experience with API-based integrations between marketing/sales tools and BI platforms • Experience building and maintaining reports in HubSpot or a similar marketing automation platform • Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners • Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics) • Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders • Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay

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