Growth Marketing Manager – MarTech

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Google Fiber

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

📡 Telecommunications

Telecommunications • Internet

Google Fiber is a high-speed internet service provider and a subsidiary of Alphabet Inc. , offering fiber optic communication services to select areas in the United States. As an integral part of Google's suite of products and services, Google Fiber aims to provide fast and reliable internet connections to enhance user experience across digital platforms.

📋 Description

• Drive customer acquisition and revenue growth by owning the experimentation roadmap across GFiber’s digital channels • Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across ad creative, landing pages, and conversion forms • Analyze acquisition tactic performance using web, app, and media analytics to identify growth opportunities and actionable insights • Partner with MarTech and Engineering teams on tracking implementation and tool integration • Develop dashboards and reporting to measure business objective performance and communicate learnings and strategic recommendations • Manage website content updates, change requests, and issue resolution for Contentful and Optimizely • Develop systems to proactively identify improvements and drive future optimizations

🎯 Requirements

• Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience • 4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals • Experience with A/B testing tools such as Optimizely, Optimize, or Test and Target, and experiment configuration • Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines • Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product preferred • Written and verbal communication of technical requirements to technical and non-technical stakeholders preferred • Role is not eligible for immigration sponsorship

🏖️ Benefits

• Bonus • Benefits • Applicant accommodations and confidential support through the candidate accommodations team