Global Product Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $116k - $174k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Build and drive launch plans for each product launch, including internal readiness, training, milestone tracking, PRD support, and NCA support • Coordinate external launch delivery, including campaigns, press activities, and webinars, with the Director and regional marketing • Track launch milestones and flag risks to the Director before they affect go-to-market timelines • Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools • Keep sales-facing content current, accurate, and aligned with the Director's positioning • Run product-level competitive tracking and win/loss analysis • Feed competitive findings into portfolio strategy and flag shifts requiring commercial-team response • Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools • Ensure content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs • Build master assets for regional localization and enable in-country execution • Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships • Maintain the asset library and manage content approvals with Marketing Communications according to regulatory, legal, and brand requirements • Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics • Consolidate customer, competitive, and regional feedback into prioritized input for roadmap discussions with R&D and Product Management • Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies

🎯 Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering • 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment • Experience building sales enablement content and supporting product launches end-to-end • Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams • Strong project management and prioritization skills • Excellent written and verbal communication skills • English fluency is required • Must be legally authorized to work in the United States • Employment visa sponsorship is not available now or in the future • Successful completion of a drug screen, as applicable • Vaccination mandates may apply for certain GE HealthCare customers

🏖️ Benefits

• Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Competitive compensation • Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI) • Relocation assistance not provided