Director of Performance Marketing

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AnswersNow

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 $11M Series A on 2023-02

Healthcare • Consulting • Healthcare Insurance

AnswersNow is a company dedicated to providing virtual autism support for families everywhere. They offer ABA therapy on an engaging virtual platform, aiming to make support accessible without a waitlist, and they work with all major insurance carriers including Medicaid. The company tailors their evidence-based care to address the specific needs and priorities of each family. Their team includes board-certified behavior analysts (BCBAs) with extensive training, who provide one-on-one expert support through their proprietary digital platform, allowing for therapy sessions to be conducted in a family-friendly environment. AnswersNow's mission is to empower families with flexible, quality care and to make the world more inclusive for individuals with autism.

📋 Description

• Lead the paid patient acquisition engine and scale the national Direct-to-Consumer footprint • Own strategic allocation of digital spend • Manage growth marketing agencies and analyze multi-channel performance • Direct and optimize paid media strategy across Meta and Google • Lead the growth marketing agency through weekly calls, campaign reviews, and creative sprints • Manage and scale paid acquisition budgets across Google Ads, Meta Ads, and Reddit Ads • Collaborate with agencies and freelance designers on ad creatives, UGC video campaigns, and copy tests • Own the end-to-end digital acquisition funnel and run landing-page experiments • Manage patient acquisition metrics including CPL, CPA, CAC, and LTV/CAC ratios • Execute website UX, CRO, and SEO improvements • Draft annual and quarterly marketing performance plans, budgets, and spend lookbacks • Present campaign performance data, lead volume, and CAC trends to the CCO and executive leaders • Partner with the Marketing Business Intelligence Analyst on attribution modeling, UTM setup, and ad-network data integration • Oversee GEO and local search strategies • Coordinate organic social content, clinician spotlights, and SEO blog development with paid acquisition campaigns

🎯 Requirements

• 7+ years of digital marketing experience • At least 3 years leading paid performance marketing, specifically paid social and paid search, at scale • Proven track record managing substantial digital budgets with accountability for CPL, CPA, and ROI • Expert hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and HubSpot • Exceptional analytical skills, including data analysis, cohort analysis, and multi-touch attribution • Proven experience managing external agencies and specialized creative contractors • Ability to work independently in a fast-paced, high-growth startup environment • Experience in digital health, telehealth, or regulated direct-to-consumer healthcare preferred • Familiarity with ABA therapy, behavioral health delivery models, or autism services • Familiarity with Webflow, Peec AI, and Databricks is a nice-to-have • Legally authorized to work in the United States

🏖️ Benefits

• $163,800-$191,100 annual base salary • 10% variable pay • Fully remote work from anywhere in the U.S. • Flexible hours • Async-friendly team culture • Reasonable accommodations during the hiring process • Equal employment opportunity