Head of Demand Generation

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🔥 0 minutes ago

🏈 Ohio, Pennsylvania, +1 more states – Remote

🏈 Ohio – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Zyte

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

💼 Consulting

📦 Logistics

📣 Marketing

💰 $3M Debt Financing on 2021-12

Consulting • Logistics • Marketing

Zyte is a company specialized in providing web data extraction solutions that are now powered by AI. They offer a range of products including the Zyte API, which handles ban management, AI scraping, and proxy solutions for seamless web data collection. Additionally, Zyte provides scalable cloud hosting for Scrapy spiders, enabling efficient management and automation of web scraping tasks. Zyte caters to a diverse set of industries, providing data for e-commerce, news, AI, job postings, real estate, and more, while emphasizing legal compliance in their operations. With a focus on streamlined and cost-effective data extraction services, Zyte supports businesses in accelerating their data projects and enhancing data-driven decision-making.

📋 Description

• Own the demand generation strategy across paid, organic, and email channels to drive qualified pipeline for self-serve and enterprise motions. • Define, track, and report on MQLs, SQLs, pipeline generated, conversion rates, CAC, and ROI by funnel to the CMO and senior leadership. • Manage and forecast the demand generation budget, allocating spend to the highest-performing channels and programs. • Hire, coach, and develop a small team of demand generation marketers. • Own the demand generation marketing technology stack, including marketing automation, CRM integration, and analytics tools. • Present regular pipeline forecasts and campaign performance reviews to senior management. • Drive trial signups and subscriber conversion through Google PPC, SEO, and AEO strategies for the Zyte API self-serve funnel. • Run campaign experiments and A/B tests to improve funnel conversion. • Align Developer Relations content and community activity with paid and organic acquisition goals. • Build the marketing-to-sales handoff process, including lead scoring, routing, and follow-up. • Partner with Sales leadership on target segments, messaging, and lead prioritization for enterprise products. • Support and help scale an ABM motion for named target accounts. • Run campaigns supporting sales outbound efforts and coordinate cadence and messaging with BDRs and Account Executives. • Work with Content to develop technical materials for the sales-led motion.

🎯 Requirements

• 8+ years in demand generation, growth marketing, or revenue marketing, including at least 2 years in a management role. • Proven track record building and scaling demand generation programs across self-serve/PLG and enterprise funnels, ideally including ABM. • Deep hands-on expertise in Google PPC and SEO, with working knowledge of or demonstrated interest in AEO. • Strong command of pipeline and funnel metrics, tying marketing activity to revenue outcomes by funnel. • Experience partnering with Sales/BDR teams on messaging, lead handoff, ABM, and outbound support. • Cross-functional experience with Developer Relations and Content teams. • Hands-on experience with marketing automation platforms and CRM systems. • Ability to manage and forecast a demand generation budget across multiple motions. • Excellent communication and cross-functional collaboration skills. • High analytical rigor and ability to turn campaign data into actionable recommendations. • Previous SaaS/PaaS experience supporting sales to Enterprise accounts is a plus. • Understanding of data harvesting/web crawling is a plus, but not necessary. • Creativity, initiative, and strong commercial awareness.

🏖️ Benefits

• Become part of a self-motivated, progressive, multi-cultural team. • Have the freedom & flexibility to work remotely. • Get the chance to work with cutting-edge open source technologies and tools.