Senior Website Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $104.8k - $176.4k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Build a performance-based strategy and quarterly roadmap for about.gitlab.com tied to pipeline and self-serve trial goals • Align Marketing leadership and partners around the website strategy • Set the experimentation roadmap and manage the optimization program with UX Design • Own launch page production for major product launches and events from calendar and brief through launch readiness and post-launch cleanup • Set direction for information architecture and content governance • Represent content contributors on the CMS roadmap and bring AI into workflows with human-review guardrails • Partner with localization content managers so learnings flow between English and localized sites • Define success metrics including conversion, site-sourced pipeline, test velocity, win rate, and on-time launches • Report progress to Marketing leadership • Lead through a dedicated team of UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns specialists, partnering with Marketing Engineering

🎯 Requirements

• Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors • A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift • Experience running website launches across design, content, product marketing and engineering teams • Skill at turning analytics, research and A/B test results into clear priorities • Ability to lead through influence and build credibility with designers, engineers and marketers • Technical fluency with modern websites and content management systems; production coding is not required • Curiosity about AI and experience using it to improve content or web workflows • Clear, concise asynchronous writing and ability to thrive in GitLab's all-remote, handbook-first culture • Bonus: experience marketing to developers, running localized sites, or working with technical SEO and AEO

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave

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