Senior Channel Marketing Specialist

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $98k - $132k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GoTo

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 Seed Round on 2013-11

Consulting • Healthcare • Legal

GoTo is a company offering all-in-one business communication and remote IT management solutions. Their product lineup includes GoTo Connect, an all-in-one communication platform providing features like cloud-based phone systems, digital channels, and AI-powered contact centers designed to improve customer experiences. Additionally, GoTo offers IT management and support services like remote access, mobile device management, and IT asset management to enhance enterprise productivity and security. They cater to various industries, such as healthcare, legal, education, and professional services, ensuring seamless communication and IT support from any location on any device.

📋 Description

• Collaborate with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies • Drive partner engagement, pipeline development, and revenue growth • Build structured co-marketing plans with priority partners • Support partner revenue targets through pipeline-building activities and collaborative demand generation campaigns • Lead planning, logistics, and execution of partner and channel marketing activities, including webinars, workshops, tradeshows, and programmatic campaigns • Coordinate internal involvement across partner marketing activities • Collaborate with sales, product, and other cross-functional teams • Ensure alignment, resource allocation, and support for program objectives • Drive execution against marketing and business targets • Analyze and report key metrics to measure success and ROI of partner marketing activities

🎯 Requirements

• 3+ years of Channel Programs and Partner Marketing experience • Experience with different channel partner models including Master Agents, Resellers and Technology Partners • Proven track record aligning and collaborating with Channel Sales • Ability to quickly understand business objectives • Ability to achieve objectives through creation of well-aligned marketing strategy and hands-on execution of plans • Detail- and results-oriented • Ability to show impact of work on wider organizational goals

🏖️ Benefits

• Comprehensive health benefits • Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days • Tuition reimbursement • Instructor-led and on-demand learning and development programs • The Thrive Global Wellness Program • Confidential Employee Assistance Program (EAP) • Wellness app • One-on-one wellness coaching • Employee Resource Groups (ERGs) • GoTo Gives • Charitable matching • Flexible work arrangements and resources to thrive at work and at home