DTC Ecommerce Growth Lead – Contract

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🔥 32 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $50 - $75 / hour

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 0%

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Grupo Mariposa

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

💼 Consulting

📦 Logistics

🤝 B2B

Consulting • Logistics • B2B

Grupo Mariposa is a consulting group focused on supporting companies that are expanding into Latin America, particularly in the realm of supply chain management. They specialize in various areas including outsourcing, logistics, procurement, and sustainability, with an emphasis on Environmental, Social, and Governance (ESG) criteria. Additionally, Grupo Mariposa promotes Diversity, Equity, and Inclusion (DEI) and lean leadership practices to enhance operational efficiency and strategic growth.

📋 Description

• Provide interim leadership of Bulletproof.com during the current DTC leader’s leave • Maintain business continuity across forecasting, promotions, launches, site operations, retention programs, paid media and reporting • Own DTC performance, including revenue, margin, traffic, conversion, AOV, subscriptions, retention and acquisition • Lead and hold the contracted DTC agency accountable for scope, SLAs, quality and measurable business outcomes • Identify and validate growth opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization and innovation • Maintain weekly revenue outlooks, item-level forecasts and rolling 12-month forecasts • Prepare monthly DTC business performance reviews with executive recommendations and actions • Oversee Google and Meta paid media strategy, budget allocation and performance • Advance segmented retention, CRM and subscription strategy • Own promotional strategy, calendar and effectiveness analysis • Prioritize products for paid media, creative, promotions, site placement and CRM support • Prioritize CRO roadmap and guide the Senior Ecommerce Specialist’s Shopify, launch, promotion, subscription, merchandising, QA, SEO/AIO and vendor-coordination work • Represent the customer and connect DTC across Marketing/Brand, Creative, Finance, Operations, Supply Chain, Product, Customer Care, IT/ERP, Analytics and external partners

🎯 Requirements

• 8+ years of experience in DTC ecommerce, growth or digital commerce • Prior ownership of a meaningful ecommerce P&L or revenue target • Strong Shopify-based DTC experience • Demonstrated performance marketing experience across Google and Meta • Strong command of CAC, ROAS, conversion, AOV, contribution margin and LTV • Experience with retention, lifecycle marketing and subscription businesses • Experience managing external ecommerce/performance agencies • Strong forecasting, commercial planning and analytical capability • Experience in consumer products / CPG strongly preferred

🏖️ Benefits

• Fully remote work within the United States • Full-time, three-month contract engagement • Weekly schedule of 30–40 hours • Opportunity to provide interim leadership and own DTC business performance • Inclusive and diversity-focused workplace culture

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