SMB Marketing Partnerships Specialist

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🔥 6 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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Grasshopper Bank

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏦 Banking

💳 Fintech

🔌 API

Banking • Fintech • API

Grasshopper Bank is a digital-first bank focused on providing innovative financial solutions for small businesses, startups, and venture capital firms. They offer a wide range of banking services including small business checking and savings accounts, startup banking, and lending options such as SBA and venture capital lending. In addition, they provide embedded finance and API banking solutions, showcasing their expertise in fintech and digital finance. Grasshopper Bank focuses on secure and flexible operating accounts, as well as treasury management tools designed to help businesses and firms manage their finances effectively. With a strong emphasis on digital banking, they offer powerful online tools to facilitate bookkeeping, cash flow management, and payment processing for their clients.

📋 Description

• Drive the development and execution of strategic B2B and affiliate marketing initiatives aimed at accelerating deposit growth and supporting our digital lending ecosystem. • Expand Grasshopper’s deposit portfolio by identifying, onboarding, and nurturing high-value partnerships and affiliate networks. • Leverage digital channels to support the SBA lending digital application. • Serve as the primary relationship lead with our third-party affiliate agency, optimizing overall campaign performance. • Track, analyze, and report on key performance indicators (KPIs) such as Cost Per Acquisition (CPA) and partner-driven deposit volume. • Perform competitive analysis within the digital banking space. • Utilize web analytics tools to track partner traffic behavior and optimize conversion funnels. • Drive revenue growth by managing end-to-end outbound lead generation and nurture strategies.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field • Minimum 3 years of proven experience in partner marketing, affiliate marketing, or business development, preferably within financial services, fintech, or B2B SaaS • Direct experience managing third-party agencies or affiliate networks is preferred • Experience or familiarity with SMB banking products, commercial deposits, and digital lending platforms (experience with SBA loan products is a strong plus) • Proven track record of managing digital campaigns that directly contributed to revenue targets or sales pipelines, with a deep understanding of the B2B sales cycle, particularly within financial services/banking • Strong ability to collaborate across Marketing and Sales departments, with experience aligning lead quality with team revenue goals • Strong grasp of channel marketing principles and best practices • Proficiency in digital marketing platforms and analytics tools such as Google Analytics, SEMrush, Google Ads, LinkedIn Ads Manager, etc. • Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels • Analytical mindset with the ability to derive actionable insights from complex data sets • Experience with marketing automation platforms (e.g., HubSpot, Braze) and CRM systems is advantageous • Exceptional relationship-building and communication skills, with a proven ability to negotiate and influence external partners