Technical Product Marketing Manager

🕒 October 6

🏢🏡 San Francisco – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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groundcover

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $35M Series B - groundcover on 2025-04

SaaS • Enterprise • Artificial Intelligence

groundcover is a cloud-native observability platform powered by eBPF that runs inside customers' cloud or on-prem environments to deliver full-fidelity telemetry across infrastructure, applications, and LLMs. It provides infrastructure monitoring, APM, log management, real user monitoring, and LLM/AI observability with a BYOC (bring-your-own-cloud) architecture, zero instrumentation deployment, and flat per-host pricing aimed at reducing cost and preserving data control and privacy.

📋 Description

• Develop differentiated positioning and messaging across groundcover’s observability platform • Translate technical architecture and product capabilities into clear advantages for developers, SREs, platform teams, engineering leaders, and buyers • Use groundcover across Kubernetes, eBPF, OpenTelemetry, logs, metrics, traces, APM, AI workloads, and agentic workflows • Create and deliver technical demos, test product capabilities, work with APIs and integrations, and build technical proof points • Own go-to-market initiatives from positioning through launch, adoption, and field enablement • Define audiences, use cases, competitive alternatives, value propositions, proof points, and success measures • Coordinate launch readiness across Product, Engineering, DevRel, Sales, and Marketing • Measure impact through adoption, pipeline, deal velocity, and win rates • Develop technical blogs, demos, diagrams, webinars, videos, solution guides, customer stories, and thought leadership • Enable Sales and Solutions Engineering with messaging, talk tracks, competitive intelligence, battlecards, technical proof points, and demo environments • Maintain competitive and market intelligence across observability, cloud-native infrastructure, OpenTelemetry, AI infrastructure, and agentic workflows • Work with customers and Sales to turn production outcomes into technical and business stories • Partner with Product and Engineering to understand product direction, test assumptions, and develop an independent perspective

🎯 Requirements

• 5+ years in product marketing, product management, solutions engineering, developer relations, technical consulting, or a similar role working with developer infrastructure, observability, cloud platforms, AI infrastructure, or data platforms • Comfortable getting hands-on with technical products • Ability to work in an IDE, interact with APIs, navigate a Kubernetes environment, understand logs, metrics, and traces, and engage credibly with developers, SREs, platform engineers, and architects • Strong understanding of Kubernetes, containers, cloud infrastructure, distributed systems, observability, and modern application architectures • Experience with technologies such as OpenTelemetry, Prometheus, Grafana, eBPF, AWS, GCP, or Azure is highly valuable • Practical understanding of LLM applications, AI agents, MCP, RAG, and agentic workflows • Ability to explain deeply technical products clearly without watering down the substance • Track record of positioning technical B2B products for growth • Ability to create compelling technical content and present complex products credibly to developers, customers, Sales teams, executives, and industry audiences • Understanding of product marketing accountability to product adoption, pipeline, competitive win rates, deal velocity, and revenue outcomes • Ability to proactively find information and people, develop a point of view, and move work forward • Bachelor’s degree or equivalent relevant experience • Ability to come in 3 days a week to the SF office

🏖️ Benefits

• Competitive compensation (cash + equity) • Medical, dental, and vision insurance • Paid time off, including vacation and sick leave • 401(k) Matching • Rapid career growth • High visibility • Collaborative culture