Vice President of Marketing

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Help Scout

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

☁️ SaaS

SaaS • Customer Support

Help Scout is a customer support platform that offers a range of tools to empower teams and enhance the customer experience. The platform includes features such as a shared inbox, live chat, self-service knowledge base, and proactive messaging to help teams deliver personalized and efficient support. Help Scout emphasizes the importance of a personal touch in customer service, integrating AI tools in a supportive way rather than allowing AI to dominate the customer experience. It caters to a variety of industries with a focus on maintaining outstanding support that prioritizes both the team and the customer.

📋 Description

• Own the marketing revenue number and KPIs, including the engine that drives revenue • Lead Brand & Content, Performance Marketing, and Product Marketing teams • Set a unified marketing strategy while enabling each function to execute • Drive Help Scout’s strategic narrative, ICP, upmarket growth, AI-native positioning, and targeting strategy • Lead marketing across the full customer journey, from first touch through customer expansion • Apply AI to improve team operations, product launches, and marketing effectiveness • Use data to guide decisions, challenge assumptions, and adjust strategy • Establish planning, prioritization, and execution rhythms for marketing teams • Collaborate with Product, Sales, and RevOps on go-to-market strategy • Own marketing systems, automation, and emerging AI tools to drive efficiency and scale • Report to Andrea Kayal, Chief Revenue Officer

🎯 Requirements

• Experience serving as a marketing leader or Head of Growth at a B2B SaaS company with $30M–$150M ARR • Experience being accountable for revenue-adjacent outcomes and metrics • Experience leading marketing organizations through a narrative or repositioning shift • Genuine point of view on how AI is changing marketing and team operations • Experience navigating pricing changes, growth plateaus, or shifts from brand-led growth to disciplined execution • High standards and ability to elevate team performance • Clear and empathetic communication in a remote setting • Ability to ship, measure, and adjust while balancing performance goals and long-term vision • US-based location requirement for this role • Must already be authorized to work from the home country; Help Scout does not sponsor visas

🏖️ Benefits

• Competitive salary and an internal, transparent salary formula based on market data • Flexible time off – you choose the holidays and vacations that make sense for you • 12 weeks of fully paid parental leave for all new parents, including adoption and foster care • A home office stipend to help you get set up and productive • A co-working stipend up to $300 a month if you choose to work out of your house • A yearly professional development stipend of $1,800 to help you grow in your craft • Top tier health insurance for you and your dependents if you’re in the U.S. or Canada • Equity