GTM Engineer

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Highlight

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

☁️ SaaS

💰 $18M Series A - Highlight on 2023-08

B2B • SaaS

Highlight is a product research platform that helps consumer-packaged-goods (CPG) teams run rapid, end-to-end product tests (in-home usage tests, concept testing, claims and sensory testing, package testing, competitive benchmarking, etc. ). The platform combines a guided survey builder, pre-vetted audience/community panel, turnkey logistics (recruiting and shipping), AI-powered analysis, and expert review to deliver decision-ready consumer insights in days. Highlight targets product and innovation teams at brands across categories (food & beverage, personal care, household goods, apparel, pet care, alcohol/NA) and emphasizes fast turnaround, high completion rates, and turnkey study execution.

📋 Description

• Build automated buying-signal engines identifying active opportunities such as product launches, hiring, executive changes, retailer expansion, and manufacturing investments • Design AI-powered workflows for account research, enrichment, prioritization, messaging, and outbound execution • Build and optimize outbound infrastructure, including sequencing, deliverability, and multichannel automation • Measure signal-to-meeting conversion and improve commercial performance • Eliminate manual work through intelligent automation • Architect and maintain integrations across HubSpot, Clay, AI platforms, enrichment providers, and the GTM technology stack • Build APIs, webhooks, and automation to eliminate manual processes • Own HubSpot architecture, including workflows, custom objects, automation, routing, and lifecycle management • Build scalable territory assignment and account prioritization systems • Improve seller productivity through systems design • Build production AI workflows for research, qualification, personalization, account summaries, and sales execution • Deploy AI responsibly with testing, monitoring, and quality controls • Simplify commercial processes through automation • Build documentation and repeatable playbooks for production workflows • Partner with Sales, Marketing, Product, and Engineering to deliver scalable GTM infrastructure

🎯 Requirements

• 5+ years building GTM systems, Growth Engineering, Revenue Engineering, Marketing Operations, or Sales Operations within a high-growth B2B SaaS company • Expert-level HubSpot experience, including workflows, APIs, custom objects, and automation • Strong experience with APIs, webhooks, SQL, AI platforms, and modern GTM technologies • Hands-on experience building production automation rather than managing vendors • Strong systems-thinking orientation and bias toward execution • Comfortable owning projects from concept through deployment • Self-starter who thrives with autonomy and ambiguity • Experience as an early GTM systems hire at a Series A or Series B SaaS company • Experience building outbound infrastructure and pipeline-generation systems from scratch • Experience with HubSpot, Clay, AI platforms, enrichment tools, and modern outbound technologies • Technical background in software engineering, analytics engineering, or systems engineering preferred • Passion for AI, automation, and continuous improvement

🏖️ Benefits

• Health insurance (medical, dental, vision) with 100% of employee premiums covered • Unlimited PTO • Flexible, remote WFH culture • Access to the iconic Hearst Tower & its facilities in NYC (should you choose to ever be in person)