Associate, Brand Strategy and Activation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $71.1k - $97.8k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Support the development and activation of Humana's brand strategy • Synthesize customer, market, competitive, and business insights into actionable recommendations • Support activation planning and execution, including project coordination, stakeholder alignment, and implementation • Partner with cross-functional teams to translate brand strategies into campaigns, communications, experiences, and customer touchpoints • Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience • Develop and maintain brand enablement resources, including playbooks, toolkits, guidelines, templates, and training materials • Support brand strategy governance and provide guidance on brand positioning, messaging, and tone of voice • Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities • Monitor brand health, campaign, and activation performance metrics • Synthesize findings and key learnings into actionable recommendations for stakeholders

🎯 Requirements

• Bachelor's degree • 3+ years of experience in brand strategy, brand management, marketing, communications, or a related field • Experience supporting integrated marketing campaigns or brand activation initiatives • Understanding of brand positioning, messaging frameworks, and brand management principles • Strong project management, communication, and collaboration skills • Strong written, verbal, presentation, and relationship-building skills • Demonstrated ability to collaborate effectively across cross-functional teams • Ability to manage multiple projects and stakeholders in a fast-paced environment • Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information • Self-provided internet service with at least 25 Mbps download and 10 Mbps upload speeds • Preferred: Degree in Marketing, Communications, Business, or a related field • Preferred: Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry • Preferred: Experience developing briefs, activation plans, training materials, or brand guidance resources • Preferred: Experience leveraging consumer and market insights to support strategic decision-making • Preferred: Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes • Preferred: Experience working with creative agencies or external partners

🏖️ Benefits

• Bonus incentive plan based upon company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Personal wellness and smart healthcare decision support • Occasional travel to Humana offices for training or meetings