Commercial GTM Leader

🔥 1 minute ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Establish NordicTrack B2B as a clearly defined, credible commercial business by defining target segments, commercial offerings, and brand credibility • Own the commercial P&L and set targets for pipeline, bookings, margin, pricing, packaging, channels, and partnerships • Build and run the B2B go-to-market motion from strategy through closed revenue • Develop distributor, reseller, and strategic partner relationships • Own pipeline, revenue, partner health, and commercial results • Assess the Pilates B2B equipment market, audience size, and priority segments • Recommend awareness, adoption, and market-share ambitions • Identify barriers to adoption and root causes • Develop funnel strategy, channel roles, positioning, messaging, and full-funnel communications • Monitor competitive, cultural, and consumer trends • Plan Pilates and Strength launches, including timelines, channels, assets, and success metrics • Create creative briefs, evaluate creative output, and guide creative quality across brand, performance, and social channels • Partner with Media, Creative, Social, Influencer, and Analytics teams • Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners • Define and interpret metrics across awareness, consideration, conversion, and early adoption • Translate performance learnings into strategy, messaging, and channel adjustments

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products • Experience launching new products or emerging categories where customer education was required • Demonstrated ability to make decisions with incomplete information and move work forward quickly • Proven creative judgment, including experience evaluating and shaping work across brand and performance contexts • Working understanding of performance marketing fundamentals, funnel economics, and ROI considerations • Experience operating within both scaled brands and fast-moving, resource-constrained environments • Strong intuition for social-first creative and cultural relevance • Exceptionally clear and concise written and verbal communication skills • Track record of tying brand and creative decisions directly to commercial outcomes • High ownership mindset and willingness to step in wherever needed to drive results • Authorized to work in the United States without sponsorship