Senior Brand Manager, B2B

Job not on LinkedIn

🔥 4 minutes ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own the commercial go-to-market for the total NordicTrack commercial portfolio, including segment strategy, value proposition, positioning, creative strategy, and demand generation • Build customer and segment insight into creative strategy, customer-facing assets, and pipeline-generating campaigns; measure performance and pivot as needed • Define target segments, commercial offers, brand credibility, and positioning for internal teams, channel partners, and customers • Provide marketing inputs to support growth and margin goals, including demand plans, pricing and packaging recommendations, and campaign/channel contribution analysis • Support Sales with customer insight, messaging, sales assets, and qualified demand • Build campaign structures, lead flows, and partner-facing marketing programs • Size the commercial fitness equipment market and prioritize segments, with emphasis on Pilates • Research customer jobs to be done, decision criteria, buying processes, adoption barriers, operator economics, facility trends, procurement cycles, and competitive activity • Develop pipeline strategy, channel roles, full-funnel communication frameworks, launch plans, and category storytelling • Brief and direct Creative on landing pages, web content, lead capture experiences, sales collateral, launch toolkits, training materials, and visual standards • Own paid media and digital lead-generation strategy, including targeting, budget allocation, cost per qualified lead, and pipeline contribution • Define success metrics across awareness, consideration, lead quality, conversion, and early adoption • Measure campaign and creative effectiveness with Analytics and adjust spend, messaging, creative, or channel emphasis based on results • Partner with Sales to define inbound lead routing and qualification and connect media spend to closed revenue • Take selected initiatives from concept through execution with clear objectives, resources, dependencies, risks, and measurement

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products • Track record translating customer and segment insight into creative strategy and customer-facing assets that produced measurable growth • Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform • Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution • Proven track record partnering closely with a sales organization and earning credibility with it • Demonstrated ability to read campaign performance and adjust course without waiting to be told • Experience launching new products or emerging categories that required customer education • Ability to decide with incomplete information and keep work moving • Authorized to work in the United States without sponsorship • Preferred: Experience operating in both scaled brands and resource-constrained environments • Preferred: High ownership mindset with a willingness to step in wherever needed to drive results • Preferred: Exceptionally clear and concise written and verbal communication skills