iHerb
1001 - 5000 employees
🛍️ eCommerce
🛒 Retail
🧘 Wellness
eCommerce • Retail • Wellness
iHerb is an online retailer founded in 1996 that provides a curated selection of health and wellness products to consumers worldwide. The company focuses on vitamins, natural supplements and remedies, sports nutrition, natural and dry foods, and environmentally friendly goods, with a mission to make health and wellness accessible, affordable, and convenient. iHerb operates as an e-commerce business with a retail focus and emphasizes customer experience and a values-driven company culture.
CRM Program Lead
🕒 July 13
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iHerb
1001 - 5000 employees
🛍️ eCommerce
🛒 Retail
🧘 Wellness
eCommerce • Retail • Wellness
iHerb is an online retailer founded in 1996 that provides a curated selection of health and wellness products to consumers worldwide. The company focuses on vitamins, natural supplements and remedies, sports nutrition, natural and dry foods, and environmentally friendly goods, with a mission to make health and wellness accessible, affordable, and convenient. iHerb operates as an e-commerce business with a retail focus and emphasizes customer experience and a values-driven company culture.
📋 Description
• Serve as the end-to-end owner for assigned CRM channels (e.g., direct mail/postcard, SMS/WhatsApp, push, or opt-in programs). • Define the strategy, roadmap, and KPIs for each program, aligned with iHerb’s customer lifecycle and retention goals. • Manage campaign planning and execution across owned channels, ensuring accurate targeting, personalization, testing, and delivery. • Develop segmentation, audience rules, and message frameworks to improve relevance and performance. • Oversee creative development and review processes for all campaigns and customer touchpoints. • Define key metrics and reporting for assigned channels: opt-in rates, delivery rates, engagement (CTR, open, click), conversion, and revenue contribution.
🎯 Requirements
• 7+ years of marketing experience in CRM or retention marketing • Proven experience managing one or more CRM channels — such as direct mail, SMS, push notifications, or email. • Strong project management and organizational skills — able to translate vision into clear execution plans • Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI)
🏖️ Benefits
• Health insurance • Flexible working hours • Professional development opportunities
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