Head of Payer Marketing

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Innovaccer

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 $150M Series E on 2021-12

Healthcare • Consulting • Logistics

Innovaccer is a healthcare technology company dedicated to transforming how healthcare information is utilized and accessed. They provide a comprehensive Health Cloud that aims to accelerate digital transformation for providers, payers, and life sciences companies by offering unified healthcare data and analytics. Innovaccer leverages artificial intelligence to automate tasks, process medical data, and generate insights to improve clinical and financial outcomes. Their solutions focus on integrating and optimizing healthcare systems, promoting value-based care, improving patient engagement, and reducing the administrative burden on healthcare providers. Innovaccer's platform supports various healthcare stakeholders through advanced data activation, analytics, and streamlined workflows, striving to improve healthcare delivery and patient care globally.

📋 Description

• Set the payer go-to-market strategy across Galaxy and Payer Interoperability • Define the annual and quarterly flight plan and own the marketing budget for the payer portfolio • Use payer buyer interviews, win/loss analysis, regulatory and reimbursement shifts, and competitive scans to inform strategy and decisions • Own pipeline generation for the payer portfolio • Identify strategic payer deals and build account-based engagement, executive-touchpoint, and reference-activation plans • Own payer-facing messaging and positioning • Partner with Galaxy Product and Sales leadership • Own payer product launches from a marketing standpoint • Equip Sales to win payer deals • Coordinate payer-adjacent messaging with Gravity’s and Flow’s Heads of Marketing • Represent the payer portfolio at conferences, briefings, industry events, analyst calls, media, and LinkedIn • Lead swimlane owners and associates executing the flight plan • Delegate operational execution, set goals, and grow the team

🎯 Requirements

• 10+ years of experience in category or product marketing • Direct experience marketing to health plans, MCOs, or government payer programs • Strong understanding of payer operations and economics, including risk adjustment, utilization management, quality/Stars ratings, Medicare Advantage, Medicaid, and regulatory and reimbursement trends • Proven track record of setting go-to-market strategy and accountability for pipeline and revenue outcomes • Direct experience writing and owning payer-facing messaging and positioning • Experience as a primary marketing partner to Product and Sales leadership selling into payers • Demonstrated ability to build and lead a team and delegate operational execution • Excellent communication and interpersonal skills • Ability to represent the payer portfolio externally to payer-market analysts, media, and industry audiences • Self-motivated and results-oriented • Ability to thrive in a fast-paced, dynamic environment

🏖️ Benefits

• 20 days of fixed time off per year, in addition to company holidays • Generous parental leave • Monetary incentives and company-wide recognition for impact and dedication • Medical, dental, and vision insurance • 100% company-paid short- and long-term disability insurance • 100% company-paid basic life insurance • Discounted legal aid • Pet insurance