Product Marketing Manager

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inquirED

11 - 50 employees

📚 Education

🛍️ eCommerce

🤝 B2B

Education • eCommerce • B2B

inquirED is an education technology company founded by teachers, dedicated to implementing inquiry-based learning in classrooms across the United States. The company provides a K–5 social studies curriculum that promotes engaging investigations in history, civics, geography, and economics, while integrating literacy skills through research-based practices. Their resources also support culturally responsive instruction, ensuring that students' voices and interests are valued and reflected in their learning experiences.

📋 Description

• Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end. • Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint. • Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use. • Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule. • Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work. • Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.

🎯 Requirements

• [5–8]+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment. • Experience marketing to school districts is a strong plus. • A track record of owning or playing a central role in product launches. • Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives. • Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land. • Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync. • High executional ownership — you drive high-quality work independently and on time, often across more than one product at once.

🏖️ Benefits

• Health & 401K: Employee-covered health care and retirement match • Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off. • Chances to Connect: Biannual company retreats and optional local meetups • Remote Opportunities: Most positions are remote, supporting work-from-home flexibility • Perks and Stipend: Technology package provided, plus a home office stipend • Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!

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