Events Marketing Manager

🕒 September 9

🌵 Arizona, California, +23 more states – Remote

infoinfo

💵 $95k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Logo of InStride

InStride

51 - 200 employees

📚 Education

👥 HR Tech

Education • HR Tech

InStride is a company that partners with organizations to provide career-aligned, debt-free education programs for employees. By offering strategic design and a flexible platform, InStride supports talent development, enhances employee engagement, and improves talent acquisition. Their solutions include tuition reimbursement, diversity, and inclusion initiatives, which help to build a skilled and resilient workforce in a rapidly evolving workplace. InStride's clients experience significant benefits, such as higher promotion rates, increased employee retention, and improved return on investment (ROI). Notable partnerships include collaborations with companies like Amazon to expand education opportunities for employees across various sectors.

📋 Description

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars • Align event investments with go-to-market priorities, target industries, priority audiences, and business objectives • Build business strategies for priority events, including objectives, target accounts and personas, desired audience actions, Sales activation plans, supporting channels, and success metrics • Plan and execute customer, prospect, executive, and third-party events • Manage end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, materials, staffing, budgets, timelines, and on-site execution • Develop Sales activation strategies with Sales and BDR teams for target-account outreach, meeting generation, messaging, attendee engagement, and follow-up • Analyze performance insights to guide future event investments and optimize impact and ROI • Maintain InStride’s strategic events calendar and portfolio view • Ensure event investments complement broader marketing campaigns and go-to-market priorities

🎯 Requirements

• Candidates must be located in AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, or WI • 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs • Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end • Experience using CRM, marketing automation, and/or ABM platforms for audience targeting, event activation, attribution, and measurement • Experience with account-based marketing and target-account activation strategies strongly preferred • Ability to translate business and go-to-market priorities into event strategies • Understanding of B2B sales motions and ability to partner with Sales and BDR teams • Hands-on expertise in event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up • Experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating insights into recommendations • Ability to coordinate Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners • Excellent organizational and time-management skills; ability to independently manage multiple complex projects • Travel may be required

🏖️ Benefits

• 2,800+ online certificate and degree programs through the Step Forward program, with tuition covered upfront and eligibility starting Day 1 • 401(k) plan with company match • Flexible vacation policy • Paid family leave • Best-in-class health care benefits

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