Director, Conversion Rate Optimization – CRO

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

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Jump 450

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

Jump 450 is a digital advertising company that specializes in hyperscaling businesses through creative storytelling and digital media buying. They focus on creating effective advertising solutions by leveraging data, creative production, and advanced analytics to drive growth for their clients. Jump 450 partners with brands as an extension of their marketing teams, offering services such as media buying on social channels, creative content development, and custom analytics solutions. With a strong record of driving significant revenue for clients across various industries, Jump 450 helps businesses cut costs and improve their advertising efficiency.

📋 Description

• Report to the President • Design Jump's CRO process, including page audit, test plan, test build, readout and rollout of winners • Build testing roadmaps for each client, ranked by expected revenue impact • Set standards for test design, sample size, test length and declaring winners • Build monthly results reports connecting tests to revenue and cost per customer • Audit client landing pages and sites using analytics, heatmaps, session recordings and user research • Plan and run monthly A/B and multivariate tests • Brief Jump's creative team on new pages and variants and review work before launch • Work with client web and development teams to ship winning versions • Partner with media teams so page tests align with ads and audiences • Present results and upcoming tests to senior client stakeholders • Pitch the service with the President and new business team • Build case studies, sales materials and proof points • Hire, train and mentor CRO specialists as the client list grows

🎯 Requirements

• 6+ years in CRO, growth or experimentation • Ran an ongoing A/B testing program for DTC, ecommerce or lead gen brands • Hands-on with testing tools such as Optimizely or VWO, plus GA4 and heatmap tools • Strong grasp of test statistics: sample size, significance and why most tests lose • Can tie a conversion lift to revenue and cost per customer • Comfortable building with AI tools (for example Claude Code or ChatGPT) to work faster and automate the repeat work • Clear, plain spoken communicator who can present to CMOs and CFOs and move a decision forward • Self-starter who likes building something new from scratch in a fast-paced, entrepreneurial environment • Agency background (nice to have) • UX design or front end (HTML, CSS, JavaScript) skills (nice to have) • Knows paid media and how landing pages affect ad performance (nice to have) • Has built and launched a product or service before (nice to have)

🏖️ Benefits

• Competitive salary with performance-based bonuses • Health, dental, and vision insurance • Paid time off and holidays • Opportunities for professional development and career growth • A creative and collaborative work environment where your ideas and contributions are valued • Life and Accident Insurance Plans • Short and Long Term Disability Plans • Employee Assistance Programs • Paid Parental Leave • Family Forming Plans • Cigna Secure Travel • Health Savings Account (HDS) • Health Care Flexible Spending Account (FSA) • Limited Purpose FSA • Dependent Care FSA • Access to MetLife Legal Plan Services • 401k Match Plans • Access to Virtual Health Services • Remote Working Flexibility • New MacBook Pros

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