Head of CRO – DTC

🔥 17 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 1 day.
• Jobs at this company usually fill in 24 days.
• No salary listed.

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings • Analyze the entire customer journey from landing pages to checkout to identify conversion bottlenecks and optimization opportunities • Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session • Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance • Collaborate with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives • Optimize product pages, landing pages, offers, upsells, and checkout flows to improve customer experience and maximize revenue • Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements • Balance conversion-focused strategies with brand consistency and a seamless customer experience • Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations

🎯 Requirements

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position • Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels • Previous experience working with supplement, health and wellness, or beauty brands; supplement industry experience is strongly preferred • Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation • Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments • Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance • Experience collaborating directly with developers to implement and launch CRO tests • Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences • Strong analytical and problem-solving skills, with the ability to identify performance bottlenecks and prioritize high-impact opportunities • Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements • Experience with CheckoutChamp or similar checkout and funnel optimization platforms • Previous experience hiring, managing, or leading CRO specialists • Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning • Experience scaling CRO processes within high-growth DTC e-commerce businesses • Familiarity with analytics and experimentation tools used to track funnel performance and measure test results

🏖️ Benefits

• Remote Working for a US Company • Competitive Salary

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