Principal Product Marketing Manager

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $165k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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KnowBe4

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

📋 Description

• Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar • Set go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives • Coordinate execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success • Advise Product Management on roadmap and pricing/packaging decisions using market, competitive, and customer insights • Drive competitive strategy and translate intelligence into positioning, sales plays, and executive briefings • Represent Product Marketing in industry-analyst forums and support Gartner, Forrester, and similar research/reports • Build and maintain relationships with key analysts and influencers • Drive thought leadership initiatives including speaking engagements, bylines, and executive content • Mentor and coach Senior and Product Marketing Managers • Partner cross-functionally on integrated marketing campaigns, sales plays, and ABM motions • Conduct advanced market research, competitive analysis, and buyer/persona development • Evolve sales enablement strategy through battlecards, feature comparisons, and datasheets • Leverage AI tools for research, content creation, and data analysis

🎯 Requirements

• BA/BS or equivalent working experience • 8+ years of experience in product marketing • Experience leading go-to-market strategy for major product launches or portfolios • Experience in product marketing, product positioning, messaging, and market research and analysis at a strategic or portfolio level • Extensive experience in the cybersecurity industry and B2B SaaS • Ability to independently set and drive go-to-market strategy with minimal oversight • Ability to influence senior stakeholders and executives • Experience advising Product Management on roadmap and pricing/packaging strategy • Experience building and maintaining relationships with industry analysts such as Gartner and Forrester • Experience representing a company in analyst or executive briefings • Experience mentoring or informally leading other product marketers • Thorough understanding of the KnowBe4 platform and the broader human risk management/security awareness market • Ability to deliver executive-level presentations and demonstrations • Experience using Salesforce or other CRM platforms is a plus • Experience with marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar is a plus • Exceptional written and verbal communication, storytelling, and executive presence • Experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes • Deep familiarity with enterprise sales processes and the tools and assets needed by a high-volume, high-complexity sales organization • Applicant assessment and background check may be part of the hiring procedure

🏖️ Benefits

• Company-wide bonuses based on monthly sales targets • Employee referral bonuses • Adoption assistance • Tuition reimbursement • Certification reimbursement • Certification completion bonuses • Modern, high-tech, and fun work environment

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