Director, Performance Marketing

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $171.4k - $275k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kong Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📦 Logistics

🔌 API

💰 $100M Series D on 2021-02

Consulting • Logistics • API

Kong Inc. is a company that provides a comprehensive API platform designed to facilitate API management, AI integration, and developer productivity. It offers solutions like Kong Gateway, Kong Konnect, and a variety of other tools targeted at managing and optimizing the API lifecycle. Kong's platform supports multi-cloud environments and is built to deliver high performance and security. It is notably recognized by Gartner as a leader in API management and supports innovations across industries like financial services, healthcare, and technology. The company emphasizes flexibility, security, and speed, making it a favored choice for enterprises looking to enhance their digital services through APIs. Kong also supports a robust community of developers and provides extensive integrations and plugins to streamline API management and operations.

📋 Description

• Build and execute the global Performance Marketing roadmap • Own budget planning, forecasting, pacing, allocation, and reallocation across channels, audiences, regions, and GTM priorities • Lead Paid Search and Paid Social strategy, execution, experimentation, optimization, and measurement • Connect spend and channel performance to responses, qualified demand, pipeline, and ROAS • Drive experimentation across audiences, creative, offers, bidding, channels, conversion paths, and emerging acquisition opportunities • Use AI and automation to accelerate analysis, campaign optimization, creative testing, audience development, experimentation, and operational efficiency • Lead and develop channel specialists while establishing operating rhythms, standards, and accountability • Own agency relationships and determine use of external partners • Communicate performance narratives and investment recommendations to senior leadership • Partner with Global Campaigns, Digital Experience, Product Marketing, RevOps, Finance, Sales, and regional teams • Deliver paid-attributed qualified demand and pipeline, ROAS, acquisition efficiency, forecast and budget performance, effective spend allocation, experiment velocity, and Paid Search/Paid Social performance

🎯 Requirements

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines, including experience leading a performance function • Deep expertise across Paid Search and Paid Social • Strong knowledge of modern B2B acquisition and measurement • Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation • Strong financial and analytical orientation, connecting investment decisions to qualified demand, pipeline, revenue, and ROI • Track record of building experimentation and optimization programs and translating learnings into investment decisions • Experience building and developing high-performing internal teams while leveraging agencies and external partners • Hands-on understanding of advertising platforms, analytics, attribution, automation, and AI-enabled performance tools • Exceptional executive communication and storytelling skills • Ability to influence cross-functional stakeholders, build alignment, and drive execution • Strong operator mentality across strategy, financial management, analysis, team leadership, and execution • Experience in developer, infrastructure, API, cloud, or technical B2B SaaS strongly preferred

🏖️ Benefits

• Equity • Bonus • Health insurance • Dental insurance • Vision insurance • Paid holidays • Paid time off (PTO) • Professional development opportunities • Professional development tools