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Head of Growth, Margin Trading

🕒 Yesterday

🇺🇸 United States – Remote

💵 $110.4k - $220.8k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 3%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area • Build and execute the strategy to acquire high-net-worth individual traders, including winning them from competing platforms • Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated • Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth as a senior individual contributor without direct reports • Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders • Set growth targets and own the funnel from lead to funded account to active margin trader • Run fast experiments across channels, programs, and incentives, and scale what works • Bring trader insights back to Product to shape the margin roadmap

🎯 Requirements

• 4+ years in growth, product marketing, or VIP/high-value customer acquisition • Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling • Experience winning customers away from competitors and converting them into long-term, high-value users • Ability to lead cross-functional teams without formal authority and drive measurable outcomes • Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions • Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend • High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions • Clear communicator who builds alignment across marketing, VIP, product, and leadership • Existing network among HNW traders, market makers, or VIP communities (nice to have) • Experience building VIP or whale acquisition programs from scratch (nice to have) • Background in regulated financial products or iGaming with strict compliance requirements (nice to have) • Must complete job-related skills or work-style assessments if requested • Applicants must select the city and country from which they will work • Applicants must disclose whether they need current or future sponsorship to work in their location

🏖️ Benefits

• Equity program • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Remote work arrangement • Equal opportunity employment • Job-related skills or work-style assessments applied consistently across candidates

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