Account Based Marketing Program Lead

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LangChain

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

💰 $25M Series A on 2024-02

Artificial Intelligence • B2B • SaaS

LangChain is a composable framework designed to assist developers throughout the entire lifecycle of Large Language Model (LLM) applications. Their suite of products, including LangGraph and LangSmith, offers tools for building, deploying, and managing applications that can reason and operate at scale. With a focus on operational efficiency and improved performance, LangChain supports a wide range of industries through its innovative offerings.

📋 Description

• Own the account-based marketing strategy for the Strategic segment and generate and accelerate pipeline for the Strategic sales team • Partner with sales teams to define an Ideal Customer Profile and select target accounts and contacts • Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, ads, and events • Use account- and contact-level insights to guide campaign decisions • Collaborate daily with sales representatives and SDRs to synchronize outreach and share account insights • Tailor messaging and assets to buying committees' specific business pain points • Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events • Measure pipeline growth, target reach, and ROI using marketing tools and CRMs • Influence priorities across field marketing, demand generation, and product marketing based on Strategic segment needs • Partner with partner marketing and channel partners on co-marketing initiatives

🎯 Requirements

• 6–8 years of experience in an account-based marketing role in a high-growth environment • Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across paid media, email, content syndication, direct mail, and events • Experience generating pipeline directly for a sales organization • Track record of influencing cross-functional teams • Deep understanding of B2B buying cycles and mapping marketing motions to pipeline stages • Ability to use pipeline and campaign performance data for decision-making • Experience with ABM platforms such as 6sense or Demandbase and multi-touch attribution tooling • Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible vacation • 401(k) plan • Life insurance • Meaningful equity • Variable compensation for relevant roles • Meals on in-office days in the US • Benefits and perks • Competitive compensation