Senior Lifecycle Marketing Manager

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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LawnStarter

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

👥 B2C

🏪 Marketplace

🏠 Real Estate

💰 $10.5M Venture Round on 2019-11

B2C • Marketplace • Real Estate

LawnStarter is a service platform that provides affordable lawn care services at the click of a button. With fast online ordering, quality service, and a user-friendly app, LawnStarter allows customers to easily schedule and manage lawn maintenance services. These include lawn mowing, fertilization, bush trimming, and weeding. The company partners with local professionals to ensure reliable and insured services while supporting small businesses. LawnStarter offers its services across numerous locations in the United States, aiding customers in keeping their lawns beautiful and well-maintained.

📋 Description

• Own end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome • Drive measurable growth through customer acquisition, reactivation, and cross-sell expansion • Set the AI strategy for automation, personalization, agents, and human-owned work, then build it • Create the lifecycle marketing strategy and roadmap across lead conversion, onboarding, retention, and winback • Determine message audiences, content, triggers, timing, frequency, and channels • Write copy and build campaigns in Braze across email, SMS, in-app, and push • Develop AI-driven segmentation, personalization, testing, campaign execution, and monitoring capabilities • Partner with the brand team to establish and apply voice and design standards across approximately 1,750 templates and three brands • Monitor transactional messaging and identify, diagnose, and help correct late, duplicate, incorrect, or contradictory messages • Develop the testing roadmap, analyze results, set significance standards, and determine new controls • Collaborate with CRO on customer-message and on-page touchpoints • Work with engineering and support to resolve transactional messaging problems • Deliver year-one improvements in AI capabilities, conversion, retention, test velocity, transactional monitoring, and brand consistency

🎯 Requirements

• Daily use of AI and experience building AI-powered systems or workflows that run autonomously • Demonstrated results from advanced AI usage; this is not a role to learn AI on the job • Customer-motivation-led lifecycle marketing approach • Ability to write copy and interpret significance tests • Hands-on experience building canvases in Braze • Ability to formulate hypotheses and change direction based on data • Ability to debug messaging issues through canvases, events, and data, and work with engineering to resolve them • Ability to show and explain lifecycle marketing work and its results • Ability to work independently without direct reports or an agency • Experience across customer acquisition, onboarding, retention, and winback lifecycle marketing

🏖️ Benefits

• Equity • Medical, dental, and vision • Fully remote (US) • Flexible PTO