Director – Trade Sales

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Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Live out Lifeway’s mission and values, showing deep commitment to Kingdom work • Lead and grow trade retail channel partnerships across Christian retail, general market, mass market distribution, and ministry and specialty accounts • Hire, coach, mentor, and develop the Trade Retail and Distribution Sales team • Set performance expectations and support career growth and succession planning • Build and execute strategic account growth plans for new releases, backlist catalog, and custom publishing solutions • Partner with Publishing, Marketing, Finance, Creative, and IT on go-to-market strategies • Develop and manage annual revenue budgets • Forecast channel performance and oversee expense management • Oversee account negotiations, discount structures, and co-op agreements • Build relationships with account buying, marketing, and merchandising teams • Drive annual growth across domestic trade channels with full top- and bottom-line accountability • Travel moderately, typically overnight and sometimes seasonally heavy

🎯 Requirements

• Bachelor's degree in Business, Sales, Marketing, Communication, or a related field, required • 10+ years of progressive sales experience across multiple retail and distribution channels • 7+ years of sales management experience leading and developing sales teams • 5+ years of experience in the publishing industry with strong knowledge of the market • Expertise in trade sales strategy and driving revenue and market share growth across diverse channel partners • Strong financial and P&L acumen, including budget management and profitable revenue accountability • Excellent written and verbal communication skills • Moderate domestic travel, typically overnight • Actively involved in an evangelical Christian church • Experience with channel forecasting, demand planning, and managing a multi-brand product portfolio preferred • Existing relationships with key trade retail and distribution accounts preferred • Experience using Salesforce CRM preferred • Experience supporting or managing custom publishing programs preferred

🏖️ Benefits

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time • All-team meetings several times per year • Occasional in-person team gatherings in Nashville