Director, Product Marketing

🔥 19 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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LightForce

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

LightForce is a company specializing in personalized orthodontic solutions through its advanced 3D printing technology. The company provides custom 3D-printed braces that enhance treatment efficiency by minimizing office visits and reducing overall treatment time. LightForce's integrated system features ceramic braces, digital treatment planning, and patient-specific bonding trays, all designed to empower orthodontic practices. Their innovative platform allows for fully customized orthodontic care, making them a leader in personalized dental solutions.

📋 Description

• Provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within orthodontic offices • Develop differentiated product positioning, value propositions and messaging for LightForce's integrated generative braces system • Conduct market analysis to refine the addressable market by geography and increase customer adoption and market share • Lead pricing architecture, competitive pricing analysis, value-based pricing, product packaging and portfolio strategy • Develop pricing recommendations with finance and executive leadership • Own integrated product marketing campaigns, including segmentation, audience strategy, positioning, messaging, launch plans and performance measurement • Lead go-to-market strategy for new products, features and capabilities, including launch planning, market readiness, sales enablement and adoption programs • Develop technically accurate messaging around LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design and precision manufacturing • Build understanding of products, competitive alternatives, clinical applications and orthodontic practice economics • Run competitive intelligence across aligners and stock braces and turn clinical evidence into field-ready messaging • Partner with product management, engineering, clinical, commercial, finance and manufacturing operations • Establish launch and campaign KPIs, analyze adoption and performance, and continuously improve positioning and results

🎯 Requirements

• 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments • Bachelor's degree required • Proven ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans that drive commercial results • Strong writing and messaging skills • Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning and sales enablement • Strong commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement • Stellar presentation and interpersonal skills, with ability to influence senior leaders and build alignment across technical and commercial teams • Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing is a strong plus • Experience with Salesforce CRM and marketing analytics platforms is a plus • Experience with 3D visualization, spatial computing or AI is beneficial

🏖️ Benefits

• Flexible work structure, with on-site options at Boston-area locations • PTO/Paid Holidays • Medical, Dental, and Vision plans • 401k Retirement plan • Fringe benefits • Paid parental leave • Workplace perks such as food/coffee

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