Director, Tax Product Marketing

Job not on LinkedIn

🔥 59 minutes ago

🌵 Arizona, Kentucky, +4 more states – Remote

🌵 Arizona – Remote 🐎 Kentucky – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote

💵 $104k - $174k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 6%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Pathward

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Pathward is a federally registered financial institution that provides robust banking infrastructure, proven technology resource partners, and dynamic collaboration to assist third-party partners in delivering banking programs that meet customer demands. The company focuses on providing a variety of financial solutions including issuing, acquiring, digital payments, credit solutions, and professional tax solutions, among others. Additionally, Pathward supports commercial finance through working capital, equipment finance, structured finance, and insurance premium finance. Committed to financial inclusion, Pathward powers financial access and innovation through strategic partnerships, including efforts to support renewable energy loan growth.

📋 Description

• Own the Tax Marketing function, including its strategy, priorities, operating plan, budget, technology roadmap, team performance, and business results • Partner with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and support business objectives • Develop and lead seasonal and annual marketing plans, including digital campaigns, webinars, educational content, sponsorships, events, and other programs • Establish the creative and content direction for Tax Marketing and ensure programs are consistent with brand standards, audience needs, and applicable regulatory requirements • Lead, coach, and develop a multidisciplinary team responsible for campaign strategy and deployment, marketing automation, creative production, digital content, project management, and event execution • Serve as the senior marketing advisor to Tax leadership and direct how marketing resources, channels, and investments support business and sales priorities • Develop, propose, and manage the annual Tax Marketing budget • Lead Tax Marketing technology strategy and capability roadmap, including Adobe Marketo, Adobe Workfront, Salesforce, Adobe Creative Cloud, websites, and supporting data and integration needs • Ensure marketing platforms support campaign management, customer segmentation, lead handling, project delivery, performance measurement, and scalable operations • Mature use of the marketing technology stack and maximize business value from current technology investments • Improve data quality, increase automation, reduce manual work, and connect marketing activity with sales follow-up and business outcomes • Allocate funding, monitor forecasts and spending, evaluate return on investment, and present funding priorities and tradeoffs to leadership • Communicate marketing plans, results, investment needs, risks, and recommendations to Tax leadership • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree or equivalent education and work experience in marketing, communications, business, digital marketing, or a related field • 8+ years of progressively responsible marketing experience with a bachelor’s degree or equivalent education and work experience • Experience owning a marketing function or substantial business portfolio, including strategy, people leadership, budget, technology, and business results • Experience leading integrated B2B, D2C, or B2B2C marketing across digital, email, web, webinars, events, content, and sales-supported channels • Experience developing and managing budgets, agencies, consultants, vendors, sponsorships, and external marketing partnerships • Experience with Adobe Marketo, Adobe Workfront, Salesforce, and Adobe Creative Cloud is strongly preferred • Experience in banking, payments, tax, fintech, or another regulated industry is preferred • Advanced degree or relevant marketing, automation, CRM, digital, or project management certification is a plus

🏖️ Benefits

• Annual performance-based incentive opportunity • Health insurance • 401(k) retirement benefits • Life insurance • Disability benefits • Paid time off • Comprehensive benefits package • Reasonable accommodation under the Americans with Disabilities Act and certain state or local laws

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume