Senior Search Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

LocaliQ

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

LocaliQ is a digital marketing platform and services provider that helps businesses grow leads, revenue, and online visibility through data-backed, multi-channel marketing solutions. LocaliQ offers paid advertising (search, display, video, social), SEO, website and listings management, targeted email marketing, landing pages, AI-powered lead management (Dash), reporting and analytics, and managed local marketing expertise across many verticals and multi-location businesses. The company targets small-to-medium businesses and agencies with an all-in-one platform and professional services; site metrics indicate large scale: 283M leads generated, $15. 9B total revenue attributed, 142M hours saved, and 512K+ businesses served.

📋 Description

• Develop and execute SEM and paid search strategies aligned with client goals • Conduct keyword research for organic and paid search campaigns • Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking • Monitor and analyze performance using Google Analytics, Google Ads, and internal software • Provide regular reports and communicate campaign performance to internal and external stakeholders • Stay current with search marketing trends, algorithm updates, and best practices • Conduct competitive analysis • Collaborate with web development and UX teams to optimize landing pages and user experiences • Manage search marketing budgets to maximize ROI • Collaborate with sales, post-sales, creative, data science, customer experience, and other departments • Identify improvements, conduct A/B testing, and implement optimization strategies • Advise on campaign health, strategy, and modifications needed to achieve benchmarks • Plan and coordinate client and internal meetings to share strategic recommendations and campaign performance narratives • Partner with Data Science on campaign performance reporting insights • Develop and facilitate training on evolving digital marketing concepts • Advise on or construct Search proposals for new brands and RFPs • Own strategic elements of client relationships as an individual contributor with no direct reports

🎯 Requirements

• Expert-level applied experience in SEM • Advanced knowledge of shopping ads and paid search ads outside search engine platforms, such as Yelp and Amazon • Skills spanning advertising strategy, project management, technology, attention to detail, consumer insights, analytics, and implementation of data-driven decisions • 5+ years of experience in the digital space, in an agency environment or in-house equivalent • 5+ years of hands-on SEM optimization experience, including building PPC campaigns from the ground up and managing them directly • In-depth knowledge of Google Ad Platform • Exceptional written and verbal communication skills, including the ability to communicate complex digital/search concepts • Expert knowledge and understanding of SEM • Advanced knowledge of search impacts on social, email marketing, and display • Understanding of new media consumer behaviors and trends • Knowledge of Google Data Studio and/or other reporting platforms • Ability to determine advertising story from metrics • Ability to distill information within Microsoft Excel • Strong time management and organizational skills • Exceptional attention to detail • Ability to lead strategic recommendation and campaign performance discussions in critical client meetings • Ability to collaborate cross-functionally and manage shifting priorities

🏖️ Benefits

• Variable compensation may be applicable • Remote work arrangement

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume