Senior Search Strategist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 19%

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Develop and execute SEM and paid search strategies aligned with client goals • Conduct keyword research for organic and paid search campaigns • Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking • Monitor and analyze performance using Google Analytics, Google Ads, and internal software • Provide regular reports and insights to internal and external stakeholders • Stay current with search marketing trends, algorithm updates, and best practices • Conduct competitive analysis • Collaborate with web development and UX teams to optimize landing pages and user experiences • Manage search marketing budgets to maximize ROI • Foster cross-functional collaboration with sales, post-sales, creative, data science, and customer experience teams • Identify improvement areas, conduct A/B testing, and implement optimization strategies • Advise on campaign strategy, analyze performance, and recommend modifications to achieve benchmarks • Plan and coordinate client and internal meetings to share strategic recommendations and campaign performance stories • Partner with Data Science on campaign performance reporting • Develop and facilitate training on evolving digital marketing concepts • Advise or construct Search proposals for new brands and RFPs • Own strategic client relationship elements as an individual contributor with no direct reports

🎯 Requirements

• Expert-level applied experience in SEM • Advanced knowledge of shopping ads and paid search ads outside search engine platforms, such as Yelp and Amazon • Skills spanning advertising strategy, project management, technology, attention to detail, consumer insights, analytics, and implementation of data-driven decisions • 5+ years of experience in the digital space, in an agency environment, or in-house equivalent • 5+ years of hands-on SEM optimization experience, including building PPC campaigns from the ground up and managing them directly • In-depth knowledge of Google Ad Platform • Exceptional written and verbal communication skills, including communicating complex digital/search concepts • Expert knowledge and understanding of SEM, including search impacts on social, email marketing, and display • Understanding of new media consumer behaviors and trends • Knowledge of Google Data Studio and/or other reporting platforms • Ability to determine advertising story from metrics • Ability to distill information within Microsoft Excel • Strong time management and organizational skills • Ability to lead strategic recommendation or campaign performance discussions in critical meetings • Ability to collaborate cross-functionally and manage shifting priorities

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