Director, Product Marketing

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Lone Wolf Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

💼 Consulting

🏠 Real Estate

☁️ SaaS

Consulting • Real Estate • SaaS

Lone Wolf Technologies is a leading provider of software solutions for the real estate industry. Their platform, known as the Lone Wolf Foundation, is an end-to-end solution designed to help real estate professionals like agents, brokers, and MLSs manage various aspects of their business efficiently. The company's product offerings include digital advertising, analytics, back office tools, CRM, eSignature, intranet, and more, all aimed at optimizing transaction workflows, client interactions, and business management. Lone Wolf Technologies focuses on integrating digital tools to enhance the operational efficiency of real estate practitioners across North America.

📋 Description

• Lead a team of Strategic Product Marketers and supporting content developers • Hire, coach, and manage performance • Set the process and quality bar for product marketing output • Own the launch process, including tiering, timelines, and cross-functional checkpoints • Lead go-to-market planning for new product launches and major releases • Coordinate timelines across product, sales, customer success, and demand generation • Run pilots to test positioning and pricing before broad launches • Measure GTM programs against pipeline, adoption, and revenue goals and adjust strategy • Own portfolio-wide positioning and messaging accountability • Maintain competitive intelligence and incorporate it into positioning • Ensure consistency across website copy, sales decks, and customer communications • Run Product Advisory Boards and build structured customer feedback loops • Own packaging and pricing strategy and framework across the portfolio • Partner with Finance and Product to align pricing with customer value • Own product marketing content, including one-pagers and decks • Equip sales teams with battle cards, pitch decks, case studies, and objection-handling materials • Partner with demand generation, customer marketing, sales, and product • Translate roadmap features into customer-facing value with Product Management • Synthesize market and customer feedback into roadmap input • Report GTM and pricing performance to executive stakeholders • Manage Accounts Payable activities for multiple U.S.-based entities • Ensure timely vouchering and payment of vendor invoices • Assist with monthly reconciliation of Accounts Payable and company purchasing credit cards • Maintain accurate records and control reports • Perform timely month-end close activities • Work with ACH, wire transfers, and online bill payment • Migrate newly acquired entities from legacy systems to the company's NetSuite application as assigned

🎯 Requirements

• 10+ years in product marketing, including at least 6 years managing or leading a team of product marketers • Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title, insurance, or similar) • Understanding of how brokers, agents, and MLSs work • Experience owning positioning and messaging frameworks across multiple products or a portfolio • Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio • Track record of building a repeatable GTM or launch process at a large, complex organization • Experience running structured customer feedback programs (advisory boards, win/loss, or similar) and turning input into decisions • Hands-on experience using AI tools for research, content creation, and analysis • Sharp, direct writing and judgment regarding launch readiness • Experience partnering with demand generation, sales, and customer marketing leaders • Nice to have: Experience managing distributed or international team members • Nice to have: Familiarity with AI-driven product positioning • Nice to have: Time at a real estate brokerage, franchise, or agent-facing company before moving into product marketing