Vice President – Product Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $241.2k - $345k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Define and tell the story of how the Workiva AI platform transforms finance, risk, and sustainability teams • Shape the market narrative for Workiva’s portfolio of products and solutions • Articulate Workiva’s value proposition and differentiation in competitive markets • Lead storytelling around Workiva AI’s impact on finance, sustainability, and GRC leaders • Lead, inspire, and develop a global team of approximately 30 product marketing professionals • Model how to work with AI to empower and accelerate team delivery • Build a culture of strategic thinking, collaboration, and high performance • Recruit, mentor, and develop product marketing talent • Own product marketing strategy across Workiva’s platform, solution portfolio, and target industries • Partner with product management on launches, narratives, and market momentum • Connect product innovation with target buyers through go-to-market and marketing strategies • Collaborate with demand generation, brand, content, and field marketing • Bring customer and market insight into product strategy • Equip global sales with insights, messaging, and assets to build pipeline and close deals • Deliver sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks • Partner with revenue leadership to improve win rates and accelerate growth • Report to the SVP Marketing

🎯 Requirements

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies • Proven track record of leading and scaling high-performing product marketing teams • Passion for building and developing talent • Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging • Experience translating complex technology and platform innovation into compelling customer value • Strong partnership skills across product management, marketing, and sales leadership • Demonstrated success driving sales enablement and revenue impact • Exceptional communication and storytelling skills • Reliable internet access for any period working remotely, not in a Workiva office • Up to 25% travel

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/Remote work arrangement • Reasonable accommodations for applicants with disabilities