Head of Vertical – Home Improvement

Job not on LinkedIn

🔥 1 minute ago

🎰 Nevada – Remote

🎰 Nevada – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Madrivo

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

<Madrivo> Madrivo is a performance marketing and affiliate advertising company that connects publishers and advertisers through a data-driven multichannel platform called Techtelligence®. The company provides performance-based customer acquisition services, analytics for direct-response campaigns (email, social, native, search, display), encrypted dynamic links, and compliance/fraud protection to help brands and affiliates optimize revenue and campaign performance.

📋 Description

• Own the home improvement vertical end to end, including buyer sales, partnerships, monetization, and media strategy • Deliver strong ROAS for contractor partners • Maximize publisher yield and build a trusted consumer experience • Close, onboard, and grow top buyers of home improvement leads, clicks, and calls • Build a diversified buyer mix across roofing, windows, bath, HVAC, and solar • Monetize the full consumer journey, including post-monetization • Make home improvement the top offer for Madrivo publishers, measured by eCPM • Lead omnichannel media buying strategy with Madrivo's in-house agency • Own the vertical P&L and optimize using performance data • Recruit and lead a team as the vertical scales • Achieve $5M in top-line revenue at a 20% gross margin in the first 12 months • Generate an additional 5% margin from post-monetization • Build a clear path to independent asset value for the vertical

🎯 Requirements

• 5+ years of proven results in home improvement lead generation • Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical • Strong relationships with the top buyers of home improvement leads, clicks, and calls • Led media buying that delivered positive yield and high buyer ROAS • Sophisticated sales executive and rainmaker • Analytical and data-driven • Comfortable as a hands-on contributor and ready to build and lead a team • Ensure lead flows meet TCPA and consent compliance standards

🏖️ Benefits

• Opportunity to grow a team • Agency, media, publishers, and technology already in place • Real ownership of the vertical as its GM • Opportunity to build a lasting consumer brand and grow a team