Senior Manager, Virtual Fundraising

🔥 12 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

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Logo of March of Dimes

March of Dimes

1001 - 5000 employees

Founded 1938

🏥 Healthcare

🤝 Non-profit

🤲 Charity

Healthcare • Non-profit • Charity

March of Dimes is a nonprofit organization dedicated to improving the health of mothers and babies through research, education, advocacy, and direct support programs. The organization funds and conducts research into maternal and infant health, advocates for policies to reduce maternal and infant mortality and health disparities, provides resources and NICU family support, and mobilizes communities through fundraising events and volunteer programs.

📋 Description

• Lead strategic planning, execution, and optimization of national virtual fundraising campaigns • Build, grow, and scale DIY, livestream, gaming, creator-led, and other virtual fundraising initiatives • Develop and manage strategic brand partnerships and external relationships • Identify, recruit, coach, and steward digital content creators, influencers, volunteer fundraisers, and online communities • Design and implement participant engagement, stewardship, and communication strategies • Evaluate emerging trends in technology, virtual communities, media platforms, and fundraising innovation • Manage planning, modeling, testing, and execution for virtual fundraising program growth • Develop scalable resources, toolkits, playbooks, webinars, and training • Establish goals and performance indicators using reporting and analytics • Monitor campaign performance, revenue, and participant engagement; forecast outcomes and recommend improvements • Collaborate with Campaign Events, Marketing & Communications, Digital, Finance, and Operations • Maintain knowledge of March of Dimes’ mission, programs, and impact • Travel as needed for events, trainings, meetings, conferences, and partner engagements

🎯 Requirements

• Three to five years of experience leading virtual, digital, or peer-to-peer fundraising initiatives in a national or multi-market environment • Demonstrated success building, scaling, and optimizing national virtual fundraising campaigns and communities, including livestream, gaming, creator-led, DIY, fitness, endurance, or other digitally enabled peer-to-peer fundraising models • Experience developing and managing strategic brand partnerships and creator relationships that drive revenue generation, sponsorship activation, and audience growth • Deep understanding of livestream ecosystems, gaming communities, creator platforms, social engagement strategies, monetization, and emerging virtual fundraising channels • Experience recruiting, coaching, and stewarding influencers, digital content creators, volunteers, or online fundraising communities • Experience designing scalable resources and participant enablement strategies, including webinars, tutorials, playbooks, and training materials • Strong analytical and reporting capabilities, including tracking performance, evaluating trends, forecasting outcomes, and translating findings into actionable recommendations • Excellent written, verbal, and presentation skills • Strong organizational and project management skills, with the ability to manage multiple priorities • Experience with peer-to-peer fundraising and CRM platforms • Familiarity with Twitch, YouTube, Discord, Tiltify, Streamlabs, OBS, and related fundraising or engagement tools • Experience leveraging social and digital engagement channels • Advanced Microsoft Office skills • Comfort using analytics and reporting tools • Willingness and flexibility to travel as needed • No specific educational credential stated

🏖️ Benefits

• Personal and professional development opportunities • Collaborative and supportive work environment • Equal employment opportunities

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